How Improving the User Experience Increases Sales

Posted by alvina on January 31st, 2019

It is common knowledge that there is a link between user experience and sales. As a matter of fact, the user experience survey reported that 75% of online businesses are of the opinion that a better user experience is the key to better sales. Naturally, when a customer feels valued to your business, they are more willing to spend money. Also with better user experience, you are able to prompt the visitors of your site to purchase more items and more often, leading to greater revenue. There are many ways that you can use to improve user experience through UX analysis, hence achieving more sales.

1. Use Metrics

Starting off simple, it is important that one use the metrics and statistics that are gathered about your business. Even though you can not gauge a user experience with just metrics, it still plays a vital role. The metrics that one should keep an eye out for are:

• Net Promoter Score: Using the powerful question: ‘How likely are you to recommend this business to another?’, you can easily estimate the customer satisfaction and loyalty to your business.
• Visits to purchase: This metric seeks the answer to the question: ‘How long after visiting your site for the first time, does the visitor purchase an item?’

2. Build trust

Due to the dangers of providing your private information to the net, many customers try to err on the side of caution and do not purchase from a site that they do not trust. This, obviously, will be detrimental to the business. This is why it is important to gain the trust of your customers. There are many ways that you can use to achieve this.

• Certify the domain: This is the most common ways that businesses use to earn the trust of their customers. A certificate shows that it is safe to save their private payment methods which are used on your online store.
• Advertising tricks: One effective tip that will easily allow you to gain the trust of your customers is to promote that your store provides free shipping. This is such an expectation of consumers in today's time, that Adobe's Marketing blog stated that 93% of customers would purchase more products if it came with free shipping. Therefore, make sure that you take advantage of this information and display free shipping clearly.

3. Customized Data

When a purchase is made, e-commerce giants like Amazon and eBay provide you will suggestion that relates to the previous sale. For example, you purchased a Samsung phone, now there are posts suggesting that the Samsung smartwatch will go perfectly with your new Samsung phone. By doing this, the business will prompt you to add to your shopping cart, hence generating more revenue. This is by far one of the most effective methods to improve the user digital experience that leads to more sales.

To make your online business flourish, it is important to understand the need for great user experience. If the customer feels like they are appreciated and you have earned their trust, then they are more likely to part with their money. Furthermore, you are better able to sway these people into making more purchases and more often, which will allow your business to gain a profit. Many steps should be taken to achieve this outcome. For instance, you ought to gain their trust, personalize their content and use metrics. If you use these methods accurately and efficiently, you will start to see great returns on your investment.