Baobab Market to register a healthy CAGR for the forecast period, 2018-2028

Posted by vakhas on February 12th, 2019

Baobab is a tree native to Africa, Australia, and the Middle East. It has been long known in Africa for its multiple health benefits. Baobab provides a rich source of nutrient ranging from vitamins, minerals, and probiotics and is a good source of fiber. But baobab products have been in tremendous demand, particularly from the developed region as of late. This is attributed to a wide portfolio of baobab products introduced to the European market by Aduna Ltd. Baobab has multiple benefits that span over a wide variety of segments. Rising demand for value-added food products and a preference toward healthy foodstuff is also boosting the demand for baobab in the market.

Baobab extracts highly sought after by cosmetics and nutraceutical manufacturers for its multiple benefits

Baobab oil has been known to be a superior skin moisturizer and revitalizer thanks to its antioxidant-rich nature. Owing to its rich antioxidant content, baobab oil is used in anti-aging cosmetic treatments and personal care products. Increasing consumer preference for organic ingredients has led to a surge in demand for baobab ingredients. Baobab powder and fruit also is utilized for brewing functional beverages. The naturally sweet and savory flavor profile of baobab has made it fit for consumers from all age groups. Baobab powder is also utilized in nutraceutical products for its high vitamin content. Baobab extracts being gluten-free are appealing to a wider consumer base.

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There have been more than 300 traditionally recorded uses of baobab, including the fruit pulp, baobab leaves, powdered seeds etc. the possibilities of new baobab products introduced in the market are plenty. With the rise in internet culture, trends are being picked up all over the globe regardless of the region of origin, this includes a recent trend for natural or naturally derived products as well.

Baobab can revive the energy drinks market and establish a market presence in the process.

Although energy drinks have been introduced in the market a year ago, it is still plagued with a negative health image for the consumers. Baobab already being used in energy drinks by companies like Matahi and in beverages by PepsiCo and The Coca-Cola Company, has the added advantage of the natural ingredient appeal. This characteristic can make way for energy drinks containing baobab to be accepted more widely by the average consumer and establish a market presence. 

Baobab Market: Key market players

Some of the key market players in the baobab market are- ADUNA Ltd., Halka B Organics, Organic Africa, Baobab Foods, LLC, B'Ayoba, Mighty Baobab Limited London, NP Nutra®, EcoProducts, ATACORA, Powbab.inc, Organic burst UK Ltd. Etc.