How do I recognize the right content Agencia de marketing digital for me?

Posted by John Smith on February 15th, 2019

Content Agencia de marketing digital are now many, the term itself has become a popular advertising tool. However, what content marketing really does and above all how it succeeds remains a matter of interpretation in many places. With this checklist, you will find the right partner for your projects:

1. Look under the surface:

Pitch presentations will gladly present opulent suggestions, innovative designs, and impressive concepts. In practice, the whole then often looks different. To find out if there is any substance behind the suggestions or if Agencia marketing digital were just pimped up for a (pitch) presentation to please, for example:
 
Based on which assumptions was a concept developed? (For example, does the homepage of a website play a central role in the customer journey, even though most users go directly to subpages via search engines?)

Is a layout also mobile feasible? (For example, are important call-to-actions in the mobile view moving so far down that part of the user does not see anymore?)

We call this the "iceberg principle". Similar to an iceberg, where 90% of the mass is below the water surface, the presentation in a pitch is only a small part of the work, under which takes place what you do not see: the clean analysis and derivation, based on numbers and not the personal taste.

2. The methodology of the content marketing agency:

Like all other marketing measures, content marketing measures must be strategically planned and conceived and implemented sustainably.

This requires a methodical and planned approach in all project phases. Agencies should be able to master the relevant methods (wireframing, user stories, personas, etc.), tools (for analytics, collaboration, control), and frameworks to efficiently and effectively implement projects. Likewise, the most important content marketing tactics such as SEO, social media and native advertising are the standard repertoire.

3. Transparency of persons and data:

Good cooperation is characterized by transparency.

Let the project participants introduce you, not just a show pitch team. A look into the Agencia marketing digital's premises can also be enlightening. Transparency in the reporting of work results should also be self-evident, e.g. marketing dashboards that enable customers to be fully aware of the success of content marketing efforts.

4. Track Record and References

Who wants to inquire after the meal in a restaurant, usually does not ask the chef, but other guests. So customers should also seek experience other customers of the agency. What was sold and what was done in the end? How satisfied are you with cooperation? Where are the strengths and weaknesses? A good Marketing para empresas will be happy to provide contact with persons of reference customers.

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