How to Improve Keyword Rankings Through SEO-Focused Content Marketing?

Posted by Ipshita Shekhawat on February 25th, 2019

If you want to improve your website’s rank, you need to be able to boost the ranking of your keywords. Content marketing is an organic way to rank higher and boost traffic on your website. You need to have a robust content marketing strategy in place to boost your website’s rank. Many marketers use ‘black hat’ SEO services. However, they are penalized by most of the search algorithms. The search algorithms have evolved over a period to return the best results to the end users and have set up stringent parameters for the ranking websites.

Define Your Niche

The first defining step in content marketing is to identify your niche. Keyword research makes up for a majority of your SEO, but it alone doesn’t define SEO and content strategy. You need to identify the brand's expertise, values, purpose, and identity. You need to inform your readers about what you have to offer them and also how it is any different from your competitors.

Once you have defined your niche, you can then come up with ideas about new content. Another essential aspect of content marketing is to deliver up-to-date content at all times.

Identify Your Target Audience

The next crucial step is to identify your audience, the people who you intend the content to reach. You can start by analyzing the current customers or audience demographics. Identify their interests and group similarities. You must also do competitor analysis. You can assess the social media, blogs, reviews and the various channels from where they are engaging with the audience. This way, you can pinpoint the demographics you want to target. Before you set out to hire an Digital Marketing Agency, you must first have a little understanding of your target audience.

To get more insight, you can conduct surveys and identify what your audience is looking for and thinking about your product and service. The data you receive can further help you create an audience persona.

Keyword Research

This is one of the most popular SEO services. Now that you know what your niche is and who you are creating content for, it is time for keyword research. Here’s how you can do it:

• Search Term: You can start by looking for an industry-specific search term.

• Narrow the Search Term: You can further narrow down the search term by focusing on the best-selling category of your products, highlighting the products and services features.

• Keywords and Long Term Keywords: While searching for the ideal keywords, try focusing on the ones that have good search volume. Also, common keywords are difficult to rank for, so you can target the long tail keywords for ranking higher.

• Optimize

Once you have identified your keywords,you must embed them to your content and overall website intelligently. You can start by adding them to your title, meta description, and image description. You must have the target keyword on the relevant pages of your website for getting indexed by the search engine. Make sure you steer clear from the ‘black hat’ SEO techniques. Create valuable content for your readers. As this content is penalized by the search engines. SEO is largely technical and something that needs consistent efforts and expertise. If you find it overwhelming, you can let an SEO Company in India in India to do the job.

Conclusion

Making use of the right content strategy will boost the ranking of your website.

• Research

• Original content and up-to-date content

• Relevant keywords

• Technical SEO

The results will reflect gradually over a period and will require consistent efforts. You can hire the best web design companies in India to boost your website's ranking.