Cannabis Marketing Do's and Don'ts

Posted by Thomas Shaw on March 2nd, 2019

Successful marketing and advertising are imperative for the good results and development of any business, specially new enterprises. But using the existing status of cannabis nevertheless in flux, many marijuana startups are getting it complicated to navigate the tangle of advertising restrictions that state legislators have placed on new business owners. It is even tougher to make national awareness across the varying limitations of state and federal laws. What can you do for your marijuana business to attain and make the audience of cannabis shoppers your brand is hoping to attract? Get additional information about marijuana marketing

Despite the fact that our industry is severely limited within the variety of marketing and advertising it may make use of, you can find nevertheless several techniques cannabis businesses can implement to legally raise awareness of their brand. We’ll dive into them as part of our new Cannabis Business Marketing series, but first, let’s commence by maintaining in mind these common do’s and don’ts when crafting your marketing tactic:

Don’t Market place Your Cannabis Business to or Near Minors

Be smart in regards to the branding you use plus the places you decide on to advertise at, keeping age restrictions in thoughts. Our sector is growing quickly, but its nonetheless in its early stages, which suggests lots of people are raising inquiries and concerns about cannabis legalization’s effect on minors. Marijuana enterprises really should do their part in assuaging those fears and make proper marketing a prime priority. Cartoon mascots à la Joe Camel as well as other messaging that appeals to minors are not only going to hurt your business’s image, it is also harming the overall perception from the cannabis business.

Do Think of What You'd like Your Cannabis Brand to Stand For

Look at how your company can help squash the stigmas that years of prohibition and propaganda have placed on our sector. Keeping fair labor practices and avoiding sexist and derogatory messaging will go along way in building a effective cannabis brand, as your efforts will attract a broader audience and diverse demographics who feel additional comfortable supporting your brand over a business that perpetuates stereotypes and does small to improve the unfavorable or wary perception of your marijuana market.

Simply because cannabis businesses are restricted in their capacity to advertise by way of the common, mainstream channels does not mean you'll want to give up!