Television Broadcasting Services Market ? Global Industry Analysis and Forecast

Posted by RASHMI on March 14th, 2019

Television broadcasting is a type of broadcasting in which a TV signal is transferred by radio waves from anearthbound transmitter of a TV station to televisionviewers. The TV industry has seen a noteworthyrevolution with the advent of digital broadcasting and the Internet. With the strong penetration of Internet anddeveloping digital ecosystemsaround the globe, online television broadcasting has been expanded in the past decade. However, traditional pay television still dominates the television broadcasting services market.

The global television broadcasting services market is witnessing strong growth owing to factors such as increasing demand for high definition (HD) content and advertisement as a growing source of revenue. At present, OTT services and production studios have huge demand from consumers and therefore broadcasters are highly focused on creating large volumes of higher-quality content.

 Traditional broadcasting medium provided low quality data; however, with technological advancements and advent of new technologies and streaming media devices, IoT has made availabilityof high quality content feasible. Therefore,continuous advancements in broadcast and media industry is also a major factor expected to create new opportunities for the television broadcasting services market.

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Apart from this, growing transition from analog to digital transmissionisalso a significant factor fueling the growth of the television broadcasting services market across the world. The global television broadcasting services market is anticipated to expand at a CAGR of 6.9% during the forecast period 2018 to 2026 and was valued atUS$ 418.1 Bnin 2017.