What is an email marketing campaign

Posted by IshmaelNeron on March 15th, 2019

If there are two tools which have acquired an especially bad reputation in the world of marketing, then it’s definitely these two: telemarketing and email marketing. There is not so much to talk about why that is. Everyone remembers why they keep their phone private and their spam open to avoid all the unwanted phone calls and all the unwanted spam we are all getting on a daily basis. But the good news for Best Email Marketing Service professionals and businesses is that email marketing is back on track ready to come clean and find more respectable ways to get customers involved. Let’s see how this is done and why it can be good for you.

The types of email marketing emails:

• Promotional: as written above, all special offers, discounts, coupons can be part of a promotional campaign. 
• Special ads:  there are stores which occasionally send out emails with a daily code which gives a good discount only on that very day.
• Informational:  a good example when there are announcements on a new store opening, on new website opening or other emails of similar nature

The pre-planning of all these promotions is called an email marketing campaign and it can only be done once a business is totally ready for it. For sure this is the case when it’s definitely an advantage if a business has an online shop as it enables a quick closure. But it’s not only e-commerce companies who benefit from opt-in Email Campaign Services. In fact, it can be good for any business especially if it’s about a local business.

The necessary attributes for a successful campaign:

After all the descriptions above you may find email marketing an easy deal, but it is far from that. Let’s see what’s absolutely necessary to improve your conversion rates and gain more customers:

• A well-written email - this is essential. The style of the letter must be very specific: not too demanding, not too undemanding, offering but not forcing, inviting but not disturbing. Only a few professionals can feel out how to make good marketing letters. For expertise in seeing good or bad examples, all you need to do is to look around your spam folders.
• The email has to have the necessary technical attributes:  this might seem something no one pays that much of attention but once you have an email marketing email ready, you must get it tested. There is nothing more inconvenient to actually make someone wanting to see your offer, discount, website but the buttons don’t work as they should. The technical aspect is just as important as the stylistic one.
• A good quality landing page: if your email is set to lead straight to a landing page, then the landing page must deliver the right message and your website also have to be all original, containing only quality content, great imaginary and if wished also attractive and engaging videos, special offer page, blog page, and the list never ends.