TrendSights Analysis 2019: Connoisseurship Describe Quality of Product,

Posted by Deeksha on March 26th, 2019

This research study added to the broad database of Market Research Hub (MRH) focusing on the TrendSights Analysis 2019: Connoisseurship-Keeping up with consumer "experts" delivers an in-depth outlook to present information about executive summary and key performance indicators. Furthermore, readers can gather knowledge about the economic status, demographics and competitive landscape which is prevailing in the concerned industry during the review period, 2017-2022. Overall, the purpose of this assessment is to present a clear picture highlighting the transformations expected to occur in the TrendSights Analysis 2019: Connoisseurship-Keeping up with consumer "experts" driven by major trends and opportunities. 

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TrendSights Analysis 2019: Connoisseurship - Keeping up with consumer "experts"

Summary
Within the FMCG context, connoisseurship describes the ability to appreciate and judge quality, and select the best products. Connoisseurs pride themselves on their knowledge of specific products and services, as well as their personal ability to select the highest-quality experiences. These individuals will not settle for anything less than what they perceive to be the best. As consumer’s expectations rise in general, more of them consider themselves to be connoisseurs or assume similar traits.

Connoisseurship deals with individuals who seek the best possible quality to fulfil personal and/or social needs.

Scope
- In food and drink, "quality" often refers to pleasantness in taste and aroma, which allows self-indulgence.
- In non-food and drink, getting the best quality guarantees a good user experience and high customer satisfaction.
- Knowing how to select the best quality enables consumers to fit into a specific social group (e.g. upper class), or improve their social status by presenting themselves as specialists in the areas they are passionate about.

Reasons to buy
- Understand the role of a desire for the highest quality and a developing sense of expertise in shaping consumers' attitudes and behaviors.
- Compare the relevance of the Connoisseurship trend in each industry across the FMCG space, and learn what the key opportunities are.

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Table of Contents
Executive Summary
1. Introduction
2. What?
3. Why?
4. Who?
5. How?
6. What next?
7. Appendix

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