5 Tips to improve your social media and YouTube content

Posted by VARUN on March 30th, 2019

In a world where the majority of activities are internet-oriented, a great invention or work still goes unseen if it is not taking help of online methods, hence as advertising and branding are what plays its role to make it great. With many millennials starting YouTube channels and making a million-subscriber population has become usual and not an achievement. What separates the elite class of YouTubers from others is different strategy along with quality content. These unique methods are already in handy with Advertising & Brand Consultancy services that make the job easy.

Five steps to improve YouTube or social media video content channel branding and advertising.

• Channel Banner                                                         

If you are not aware, then a good proper channel banner can change the tide for you. This might be the first real work to educate your viewers better regarding your channel as to what type of channel you have, your uploading frequency, how often you wish to share useful links, etc. Introducing this relevant information helps the viewer to understand the importance your channel portrays

• Consistent Thumbnail Design

Thumbnails are important branding tool for both suggested and searched results on YouTube and other social media platforms.

If your thumbnail has similar layouts, colour palette or similar content, it will help your brand in setting up an image. This will enhance brand recall power of your customers. Therefore, maintaining a consistent thumbnail design will improve your YouTube content.

• Channel Trailer

Try picturising shaking each viewer's hand personally who visited your YouTube or social media video channel. Well, that's not exactly feasible, but with a Channel Teaser shown to audiences who haven't yet subscribed, you can have an instant impact on them. Like a film trailer, the chances to catch the audiences’ attention increases with channel trailers.

• Avoid Lower Thirds

Virtual nametags give you an opportunity to boost public recognition immediately because this is where most of the channels fail to attract viewers. In addition to reiterating your subject's name, you may also be able to utilize the lower thirds to portray relevant information such as a social media sites handle, blog or company name, job title, etc.

Such aspects can provide the viewer with more credibility and thus helping to create a more positive marketing and branding effect. You can buy such templates which can be modified as needed if you are unable to build them, or take the help of Advertising & Brand Consultancy services.

• Use Logo Bumper

Having the logo on your newly created channel, and multiple times in your videos or content may seem redundant, but you should be aware of that your videos might be the initial video others see. For every video you make, a straightforward five-second logo bumper is also a very good idea as well and should least be positioned at the beginning of the videos.

From here we can conclude that just by opening a channel won’t provide you success. Follow the above-mentioned tips and attract the attention of the viewers in no time.

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