Why Should You Not Order the Second Cheapest Wine?

Posted by ryan on April 3rd, 2019

Do you think of the best wine in India? But you think of the price too, as that is most important. It takes a village to make and sell a glass of wine. A winemaker gingerly observes weather patterns and directs the harvest; a designer creates an innovative pattern for the label. But still in the end, the wine that someone choses with dinner might get influenced most by just a single factor i.e. price. The whole idea about choosing the second-cheapest wine is being unsure about the actual difference between the wines, or being dubious that they would really identify the difference and want to just order the cheapest wine. A lot of people order wine choosing the second cheapest option and it has definitely become a thing. The second-cheapest wine bottle theory is actually a lie at the majority of restaurants. But remember, buying the second-cheapest wine can have even more risks.

First of all, no one else at the table is fooled by someone who orders the second cheapest wine and unless the person ordering knows something about the wine and got it for a reason, the order still looks cheap.

Secondly, the restaurant owners are fully apprised of the type of people who order the second-cheapest bottle of wine. Of course if you are more concerned about the number after the currency than the value of a bottle of wine, then you might actually go with the second cheapest wine. But it is not a hard and fast rule as restaurants with knowledgeable wine waiters who actually what people to enjoy the wine they would not look to capitalize on such misconceptions. Good sommeliers will drop the price of a less famous wine in order to encourage people to try it once.

Speaking about the second-cheapest wine is complicates, too, as often restaurants and bars differ substantially from one another. So, still think you should stick with the second-cheapest wine? Well, use some technology and test it out yourself.
Growth of Wine Industry in India

Sula Vineyard’s rich vintages are drawing in the middle classes. Right from the soaring Himalayas to the drenched jungles of Bengal, India’s panorama comes up with few rivals for diversity. At Sula, the largest and oldest of the vineyards, some 350,000 people visit every year for tours and wine tastings, which happen on the hour. In 2018 Sula Vineyard became the first Asian Winery outside China to sell 1m cases in a year. And it is largely thanks to Sula that the consumption of wine has grown from a drop to a tablespoon.