DIGITAL MARKETING COURSE: ALL ABOUT IT

Posted by shalini on April 15th, 2019

Digital marketing is one of the most important emerging fields today. Nearly 5 billion of the world’s population uses some form of digital media in each day of their lives. This has increased the scope for digital marketing all around the world. The digital marketing course is all about how effectively we can advertise or let people know about something. The various categories one can learn from a digital marketing course include:

• Social media marketing:

This includes the famous social media sites like Facebook, Twitter, etc., which display advertisements based on our preferences. It also includes the advertising blogs and promotional content people usually post to let people be aware of their product.

• 2. Content marketing:

This is a strategic kind of Digital marketing which is well apart from other normal marketing scenarios. It employs storytelling to bring brand awareness and creates a nice bonding between potential users and products.

• 3. Search engine optimisation (SEO):

Search engine optimisation depends on the effective factors needed to make the desired content available on top of the search results which involves a thorough understanding of how the search engine works and the criteria which control its decision.

• 4. Search engine marketing (SEM):

While SEO shows the process of getting unpaid traffic from search engines, SEM refers to the paid traffic from search engines. The client usually pays some money to the search engine in order to showcase his product within the searched results.

• 5. Pay per click marketing:

This is similar to Search engine marketing. Each time a person clicks an advertisement, some money must be paid.

• 6. Affiliate marketing:

Here the advertiser pays for conversations rather than paying for clicking. The rates are usually sky high, but the risk on the side of the advertiser is limited since he only pays for conversions. Affiliate marketing is famous with bloggers and high-traffic website owners who make money from selling other people's products to their audience.

• 7.  Email marketing:

This is the regularly used marketing technique, and it is also the best one among others. Based on social media linked with the mail, the advertiser can get details regarding the preferences of a particular person, and he'll send mail accordingly. This is more like an interaction based on preferences rather than marketing.

• 8. Radio marketing:

This marketing is done by the use of Radio channels between programmes in a routine fashion. Since it is done repeatedly, there is more chance of the brand getting registered among a varied range of audience at the same time.

• 9. Television marketing:

This one is also similar to Radio marketing. But unlike radio, it also employs the colourful media content to create a greater impact among the audience. Mostly this kind of marketing will employ a familiar face to pull the masses.

• 10. Mobile phone advertising:

SMS advertising and showcasing advertisements in the apps come under this time of advertising which became more popular after the advent of smartphones where just a click will transfer the person to the main website.

These are the various advertisings done as a part of Digital marketing. If you plan to become a pro in executing such process mentioned a digital marketing coursecan be of great help to you.