5 Reasons Why Inbound Marketing Is Right For Your Business

Posted by Meenu Makan on April 20th, 2019

As a marketer, you make challenging efforts to acquire customers. You send snail mails, cold calling and organize trade shows. But are these efforts effective?  No! One of the basic goals for businesses of any kind is to find better ways to engage and build trust with prospective clients. In this era of technological advancement, inbound marketing offers new and effective techniques that attract potential customers through relevant and helpful content that adds value to your buyer's journey.

Inbound marketing is a technique that involves the use of quality and relevant content to attract, engage, and delight customers and prospects on your blog or website in order to build trust. Inbound conversational tools such as chat and email make it possible to engage with your prospects and customers to add more value to them.

Here are 5 reasons why inbound marketing is right for your business:

1. INBOUND MARKETING IS PERSONALIZED

The needs and dilemma of your audience are different. So there is no solution that can meet all these fluctuating requirements. Inbound marketing helps you offer personalized solutions to your prospects’ problems. Every customer wants to be valued and recognized, and here personalization plays a great role. Inbound marketing target on building a relationship with customers through customized content. Personalized content engages customers individually and is more relevant than traditional advertising, which was used primarily to build brand awareness.

2. You will get the right leads

Every business has an elemental goal i.e. to acquire new customers. While it’s easy enough to understand that new customers are significant while attracting and converting them is difficult.  With a sound inbound strategy, you can steadily generate leads which outbound marketing cannot do.

With the advancement of digital marketing, it’s now accessible to reach more customers than ever before. However, the lack of accuracy on most acquisition campaigns will not help you to reach more shoppers who will turn into customers.

You can follow these three steps while implementing your campaign in order to generate new customer sales.

• The very first step is that you need to discover the shoppers who have never purchased from or visited your website. For this, you have to expand your reach beyond your existing customer base and their immediate network. Having access to a large, global pool of online shopper data will help you get more relevant audiences and ultimately convert those into customers.
• To drive a successful acquisition campaign you need to ensure that your campaign also reaches to those prospects who are not your customers. Having a large pool of online customers you may end up targeting the existing customers which will not help you to generate leads. Know your audience by separating new from existing customers and reaching to those shoppers who are most likely to convert for your product.
• Adding a personalized touch with beautifully designed product recommendations for each individual shopper in your acquisition campaign is essential to ensuring your ads don’t get ignored.

Publishing tools you will need for your inbound marketing strategy are inexpensive.

3. INBOUND MARKETING IS ECONOMICAL

When it comes to the budget inbound marketing is far more economical than traditional or outbound marketing. It’s easy to imply that outbound marketing includes advertising on television, radio; print and so on requires a huge amount of money as compared to inbound marketing. Research indicates that businesses relying on inbound marketing tactics have a lower cost per sales as compared to those using outbound marketing strategies. Inbound marketing is a non- theoretical and profitable approach though it also includes the cost to create content and SEO, but the costs are not as much as traditional marketing. Moreover, many of the content publishing tools you will need for your inbound marketing strategy are inexpensive.

4. You will establish authority and credibility

Customers not being able to find you is one problem, but if and when they do find you, what will they get? If your website is essentially the same as the printed brochures that have been on the shelf for the past five years, the chances of potential customers discovering relevant content to help them make decisions is slim.

Building credibility and trust are mandatory for a successful business. No business can grow unless it earns trust and support of the customers. Using inbound tactics, which includes blogs, social media and relevant offers, will help you connect and build credibility with your prospective customers. Over the time these folks will begin to know and trust you because you’re providing relevant information, answering questions, and guiding them toward the solutions they need.

5. INCREASES TRUST AND CREDIBILITY

Building credibility and trust are mandatory for a successful business. No business can grow unless it earns trust and support of the customers. If your website lacks credibility then visitors will be hesitant to contact you and you will not be able to convert them as your customers. Credibility is so essential in creating a trustworthy brand that people are not afraid to buy from. Follow the tips below, which help you to boost your web credibility and also to increase conversion.

• Get your own domain
• Invest in a quality logo design
• Have a consistent layout and design
• Provide valuable content
• Have multiple contacts
• Make your website responsive

CONCLUSION

Inbound marketing may not be the answer to all your marketing efforts but in today’s era of digitization, it absolutely can’t be ignored.

All your efforts to build traffic and get new leads are part of the inbound marketing process.

It may be a more cost effective method compared to outbound marketing but that does not mean that it it’s easy to do and that everyone can do it.

It takes time, money, practice and a lot of effort to understand how to get your customers from the beginning until the end of the process but for sure it’s a trend which is here to stay even if it evolves so you need to stay in sync with the latest inbound marketing trends.

Nevertheless, it is important for a business to analyze which marketing strategies work best to get the best possible return.

Source: Absoltz