Television Broadcasting Services Market - Demand for HD Content Increases Growth

Posted by RASHMI on April 25th, 2019

Growing digitalization (digital migration) and consumption of digital content has changed the medium and mode of these being consumed and/or delivered to customers. Amidst this space, across the television industry, there has been swift shift in the demand and supply trend. These changes are driven by both push from regulatory changes and technology augmented cost effective solutions and services. This report by Transparency Market Research provides insights to how the ecosystem has evolved over the forecast period spanning a term of ten years, viz. from 2016-2026.

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Right from providing analysis of changing capital investment patterns by telcosto providing demand oriented consumption patterns of TV broadcasting services, the report ensures that a holistic approach for market analysis is adhered to, enabling stakeholders to make informed strategic decisions.

The demand estimates of the television broadcasting services market has been broadly analyzed by segmenting it on the basis of platform, which includes the following segments - Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting Services, Internet Protocol Television (IPTV), and Over-the-top Television (OTT).

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Based on the service provided, the market has been analyzed for two major categories – Public broadcasters and commercial/private broadcasters. Typical examples of commercial broadcasters include companies such as American Broadcasting Company, CBS Interactive, and Comcast Corporation (NBC).