Mobile Value Added Services (MVAS) Market — A Latest Research Report to Share Ma

Posted by RASHMI on May 31st, 2019

Mobile value added services (MVAS) refer to the services which are non-core that offered in the telecommunication sector. All the services except voice calls and transmissions of a fax are considered a mobile value added services. These services can be used to promote a telecom operator’s primary business. Mobile value added services act as a catalyst for the mobile subscribers to use their mobile device to enable operator to enhance their average revenue per user. There are different categories of mobile value added services including utility VAS, music, video search, social networking, m-Education and infotainment.

The mobile value added services are something additional services offered to the customer by telecommunication operator either at no additional charge or at a nominal extra charge. Most of the times, the mobile value added service is extended at an additional charge.

The definite pricing structure for value added services typically depend on whether the telecom service provider.  They consider it as a possible source of additional revenue generation or a features intended to create a firm bond with the customers.

Increasing in the number of smartphones, high Internet penetration across the globe is driving the growth for the mobile value added services market. However, the factor boosting the value added services market is their large variability, which makes the mobile operators capable of channeling significant amount of value added services budgets annually towards managing the operational overheads.

Get an exclusive sample of this report @  https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=30194   

In order to enhance the customer experience by including the mobile value added services effectively in the product portfolio, for this it become important for the operators to carry out some regulating mechanism such as managed value added services.

The managed value added service models has replaced the parted, vendor-specific models with a standardized and comprehensive approach targeted at end-to-end management of a service. This enables the implementation of the specification of service levels and the best industry practices along with explanation of processes assuring an excellent service experience for the customers.