4 Keys to Get the Maximum Visibility with Your Signs When Audience is On the Go

Posted by Shawn Nag on June 4th, 2019

Outdoor advertisement, if done right, can bring immense success just as research has said. But when it comes to signs, it can be quite tricky. Yard signs, door and window signs, car signs are different from other outdoor advertisement tools like banners and posters. When people generally expect banner and posters to be there at certain places, often signs get ignored due to the unexpected placements. That is why getting the design right for the sign is necessary.

Now, when you are thinking of getting the signs printed and looking for a company that offers high-quality printing services, it is necessary that you think of getting the designs right so that the signs can automatically attract the audience. How can you do it? Take a look at the following points to know more.

Use High Contrasting Color and Text

When you are designing the sign, the first and foremost thing that you have to do is using high contrast in colors and text. If you are using similar colors for your background as well as the text and images, then it will be hardly notable. But when you are using a light color as the background and dark colors for the text and the image, it will create high contrast and will attract more attention. When someone will be passing by in car or bike, the contrast will make the sign notable from a far too.

Go Short in Message

When people are seeing your sign, they are always on the move. Hence, it is natural that they won’t have time to read a long message and cluttered texts. Study says short messages can be 90% more effective in driving engagement. So, when you are coming up with content for sign printing, make sure it is short and precise.

Use More Relevant Image

Again, imagine yourself to be on the move while looking at the sign. Now, tell us, what you will notice more, the text or the image that is in the sign. Yes, it is the image. That is why when you are designing a sign, more than the text, use image to convey your message. For example, if you are trying to sell an apartment, use the image of home in the sign instead of cluttering the whole space with the description of the apartment.

Use a Person in the Image

While designing a sign and using an image, use a person in it. When people are looking at the sign, they will be looking for the relevance in it. They will look where they can relate to what you are offering. Now, if you are marketing cars, the models of the car will be attractive. But someone driving the car will be more relatable for the audience. This will get 60% more visibility for your sign.

So, now as you know about these tips for sign designing, implement them in your plan and hire a reputed company for custom sign printing today.