The value of ticket automation in customer acquisition

Posted by Yap Sody on June 6th, 2019

Over the past two decades, the evolution of online ticketing system is been increasing immensely. Initially it was introduced to replace the spread-sheets, but these systems now turned as a backbone of ticketing business and event business all around the world.  This online ticketing software lifts away the hassle of setting up a robust, secure and interactive form of business. Let’s have a look on the value of ticketing automation in customer acquisition and its role in business growth.

Key benefits of online ticketing system:

Online ticketing system greatly reduces the workload by eliminating the difficulty in ticket booking by letting your customers to make payment directly for service through the website. This also increases your business potential by allowing your customer to book tickets through your app.

Get paid timely and securely:

Many companies deploying their online ticketing software and eliminating the routing agent o save money and time. You can sell tickets online faster with the help of online ticketing system. Also, these features secure payment gateways integrated directly to your online ticket selling platform. You can do transactionsfaster by paying directly from your account instead of redirecting to third-party agents.

They work 24/7:

Online ticketing system works all the time. This gives more freedom to potential visitors to book a ticket anywhere, anytime. Your business won’t be running with any limitations such as working hours. This will improve your productivity and helps in all time revenue generation.

Customized pricing option:

With the added feature of customized design and branding, online ticketing system allows you to customize your ticket pricing. You will have more freedom in making a pricing strategy. You can focus more on the potential buyers by offering some great discounts. Offering discounts to boost ticket sales is made easy with online ticketing system. This customized pricing option plays a vital role in both customer retention and customer acquisition.

Greater marketing strategy and sales:

Up-selling is more possible by acknowledging the new arrivals to your existing users as you may have the data of all your past bookings. This is a great strategy to increase your sales in no time. 

Changes and cancellations:

Online ticketing enables the user to modify the preferences also cancelling the ticket without any demands. This will help in maintaining your reputation among the users.

To really ensure that you won’t  get easily ripped off when you are actually trying to sell tickets online, For that you need to do some research on it like which ticket selling websites is recommended by people and who actually have a prior experience of providing it from the time they’ve started. There are some Website like yapsody, viagogo, eBay and Stubhub offer free, safe listing services to sell a range of tickets which includes concerts, sports and seasonal events.