Know about the tools that help you in the SEO Optimization Process:

Posted by markwahlbargg on June 22nd, 2019

If you want to grow sales of your products or services, SEO companies in Orange County CA will be able to support you in developing a real Web Marketing strategy.

A 360° Digital Marketing project in which SEO and SEM are combined with techniques such as Content Marketing and Digital Marketing to achieve certain objectives.

Doing SEO orange county in a professional way means having a scientific and strategic approach by defining specific objectives, measurable and achievable within a given time frame. An approach of this type involves different phases of both analytical/strategic and operational type.

For this reason, search engine optimization orange county offers you a precious list of the best free SEO tools that can help you in the SEO optimization process.

Analysis:

It represents the starting step for any SEO project. Before carrying out an analysis of the keywords on which to work to position a website, or even just to create a new website, it is necessary to understand who our client is, what it offers and how the target to which it refers is composed.

Through appropriate tools such as Google Analytics, Google Search Console and SEMrush, it will be possible to have a starting framework on which to develop the subsequent phases of the project.

Choice of keywords:

One of the most important steps of any SEO campaign is the choice of keywords with which you want to position yourself in the search engine sites.

We at search engine marketing orange county, consider the search volume produced by each individual keyword, the competitiveness and usefulness of the most relevant keywords. And then make an estimate of the traffic and potential accesses for these keywords. After making sure that the keywords chosen are the best, we develop a targeting strategy, to bring only the really interested people into our customers’ site.

On-site:

Having an optimized site that helps the search engine positioning, is the first step to get positioning results. Search engines use special software (called robots or spiders) to scan the network and index web pages. On-page optimization can, in turn, be divided into two areas: optimization of the HTML code and the structure of a site. And the optimization of textual content and images of a site.

Off page:

Although it is essential to have optimized pages, this is rarely enough to achieve the desired results. Off-page optimization (outside our web pages), essentially concerns the management of links on other sites that link to ours. The "off-page" activity, therefore, consists mostly of managing link popularity through appropriate link building campaigns and is a very important phase of the positioning process.