Starter Feed Market Focusing on Product Innovation and Advanced Features

Posted by Arslan on June 24th, 2019

As per the current market trends and the promising nature of the starter feed market, it can be estimated that the future holds positive outcomes. In order to provide a deep insight about the concerned market, FACT.MR would be publishing a resourceful analysis that will enclose knowledge about the regional starter feed market trends, revenue and opportunity status. Readers will be offered the privilege to decode various facets of the market during 2019-2029, together with the active access to secondary and primary research methodology. Furthermore, various segments of the market associated to product, application, end-user etc., would also be present in this intelligent research report.

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Starter Feed Market in Numbers: 

• Global sales of starter feed will surpass US$ 28,600 Mn in 2019. Animal welfare gained significant momentum in recent years, permeating core objectives of livestock farmers’ production strategies, such as humane farming. This coupled with, the growing popularity of fermenting livestock feed, have influenced the development and adoption of starter feed.
• Sales of medicated starter feed will remain high, in light of its ability to alleviate growth of the coccidia oocysts in young chicks, by enabling them to develop an immunity to cocciodosis. Furthermore, medicated starter feed is antibiotic-free, which is favoring its adoption particularly in United States.
• The United States will remain the leading market for starter feed market on account of steady growth of poultry industry in the region.
• South Asia is expected to be the high growth market for starter feed, with gains primarily driven by a surge in the rate of production and sales of starter crumbles, pellets and mash.

What are the Key Growth Drivers of Starter Feed Market? 

• Starter feed manufacturers are increasingly focusing on offering genuinely purified and highly digestible plant proteins in their variants. This falls in line with growing end user concerns pertaining to animals’ digestive well-being, which in turn will favor the sales of starter feed.
• Rising demand for favorable alternatives to traditional feedstock ingredients has propelled manufacturers to focus on exploring the natural functional properties of widely sold protein sources, such as soybean. With a capacity to improve the value that starter feed delivers to young animals, sales of alternative protein source-based variants are likely to grow in the market. Additionally, the specialty amino acid-derived supplemented poultry starter feed fuels growth of chicks without any lethal infections.

Starter Feed Market - Competitive Landscape

Leading players continue to reign supreme in the starter feed market, collectively accounting for over 40% shares, Increased focus on offering value-added products and deliver optimum nutritional value to livestock, has led Collaboration with research scientists to enhance the starter feed quality, and frequent product launches to appeal to new and potential customers are the key strategies of these players.

The market presence of emerging players also remains portentous, accounting for nearly 40% shares. Provision of customized and customer-need specific products. Online sales platforms continue to remain the mainstay of emerging players to increase their presence in the starter feed market. Growing number of starter feed manufacturers are targeting North America, on the back of the proliferating poultry industry, growing broiler production, and existing ban on antibiotic-containing feed in the region. Leveraging emerging technology to prime the immune system, create ideal gut-health environment, and deliver consistent, high quality, and targeted nutrition to animals, is expected to remain a key strategy of manufacturers to gain competitive edge. An increased focus on nutritional technology to understand and unlock the real potential of raw materials will create fresh growth avenues for stakeholders.

Phytobiotics – A Key Trend

Phytobioitics are increasingly gaining interest of livestock starter feed manufacturers, as antibiotic use becomes more and more regulated in the industry.  The continued pressure on starter feed manufacturers to reduce antibiotic use, especially for performance purposes, has prompted them to turn toward phytogenic feed additives. The capacity of these natural, plant-based additives to stimulate growth via increased intake, gut well-being, antimicrobial effects, and feed conversion is reinforcing their value in the starter feed market. Additionally, growing demand for conventional- and antibiotic-free animal nutrition is accelerating the sales of phytogenics-based starter feed, which, in turn, is favoring market growth.