5 Elements That Are Vital For An Amazing Annual Report Design

Posted by ashish on June 27th, 2019

It’s everything your organization has done in the past year, so without a doubt, it has to be the BEST annual report that you’re putting out there, for all your stakeholders, investors, and clients. When it comes to creating an annual report, every company, big or small, invests a lot more now than they did before, and this is all due to the digital drive, and with people consuming content in the virtual world a lot more than they do in print or through tangible mediums of communication. Right from content creators, ideators, and graphic & Art designers, annual report design agencies in India, besides the good old brand marketing & communication agencies in Delhi are going the extra mile in delivering quality and innovation driven annual reports that showcase the strength of the organization, and amplify the various successes and benchmarks from the year gone by!hile there are many factors that play into creating a rock-solid annual report, there are 5 important elements that annual report design agencies in India follow. Those are:

An appealing annual report cover page that says it all: This is by far, the most important element, as it showcases your message through a single image, or a single pattern, with a succinct headline or caption. Brand marketing & communication agencies in Delhi have a team of 10 to 20 people at a time, who put in a lot of thought into what goes on the cover page of an annual report, as this can either make it or break it for the brand in question. The last thing you want is a vague message that does not convey your company’s philosophy or vision in the appropriate way.

Bold typography and colors that sit well with the overall theme: Set aside those boring looking, PDF based annual report designs, which lacked a lot of spunk and creativity, and embrace the new-age annual report cover design styles that are all about BOLD typography, vibrant, popping colors, and interesting designs. Depending on what type of industry your organization belongs to, you can use bold fonts and colors to demonstrate a certain aspect or theme, which ties your annual report together. People are drawn to large fonts and colors that are nice to look at, hence this helps in retaining important information, stats, figures and numbers, which in the case of small fonts and dull colors, can be easily missed or overlooked.

Have a story to tell and grab the attention of your audience in a unique way: Most, if not all brand marketing and communication agencies in Delhi use a storytelling approach for annual reports, as that makes it interesting, and at the same time, informative. After all, you want to accomplish both, so why not take the creative route! If it is a new organization that is only a year old, you can focus on the beginning, the inspiration behind the brand, the success story of a year that has just gone by, and the milestones achieved in such a short amount of time. And on the other hand, if your organization has been around for over a decade or so, then you can represent interesting events that took place or a certain revamp your organization may have gone through. Celebrating your employees, and highlighting their efforts and moments of achievements is also a great way to tell a brand story through a powerful annual report.

Be consistent with your design and thought process throughout the annual report: You don’t want your annual report to come across as ‘confusing’ or ‘inconsistent’, and therefore it is mandatory that the design elements are consistent from start to finish. Every page will of course be different with the information it holds, but the elements of design that uphold the information will be the same, and that is what makes for a compelling annual report design.

Don’t drag a piece of information and keep it to-the-point: All annual reports have tremendous amounts of information, but if you seek guidance from any annual report design agency in India, they would always advise you to stick to the major points, and to not drag any information beyond a point, as it can get monotonous for the reader, or for the end consumer. Keep it simple, easy to go through, and creative, as that is what will help you stand out in the crowd, and take your annual report to the next level of awesomeness!