Canadian Lead Generation Companies

Posted by SDF Systems on July 16th, 2019

As a lead, you’d hear from a business or organization with which you’ve already opened communication, instead of getting a random cold call from someone who purchased your contact info.

It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.

Why Do You Need Lead Generation?

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to a customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer.

How to Generate Leads

Now that we understand how lead generation fits into the whole inbound marketing methodology, let’s walk through the steps of the lead generation process.

First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.

That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.

The CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

An offer is a content or something of value that’s being “offered” on the landing page, like an ebook, a course, or a template. The offer must have enough perceived value to a visitor to merit providing their personal information in exchange for access to it.

The form on your landing page consists of a series of fields (like in our example above) that collect information in exchange for the offer. Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. Once a visitor fills this out — voila! — you have a new lead! (That is, as long as you’re following lead-capture form best practices.)

See how everything fits together?

To sum it up: Visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead.

By the way, you should check out our free lead generation tool. It helps you create lead capture forms directly on your website. Plus, it’s really easy to set up.