Career In Yoga? Try Effective Yoga Marketing Ideas

Posted by Kushagra Bhatnagar on July 18th, 2019

The universal attraction of Yoga is growing every day. It has become the ultimate source of healing and health and the people who swear by the effectiveness of Yoga Teacher Training practice live in all continents of the world. Therefore, it has become imperative for people who want to teach Yoga to learn to use effective marketing tools to reach people who are not in their vicinity and yet who want to practice their specific Yoga technique. The day when Yoga used to be taught by gurus under the trees or in the close room of an Ashram situated in the environs of the Himalaya, is gone forever.

Expert in Yoga practice now needs to know how to teach Yoga online, through a website or social media portals. In other words, you need to use marketing tools to reach his students. There are five tried and tested marketing tools he or she can use to reach the students who want to learn Yoga from him. These marketing tools are- use of digital marketing for content, market through social media, market via emails, you can use the community in your area to promote your ideas, and keep on changing your profile to include positive feedback.

Digital Marketing of Content

Start a website that highlights the image of your brand, create different pages to incorporate each core value you practice, for example- create a separate page for the importance of yoga in the life and other related topics. Have a space for a blog, one for feedback reviews and a separate space for videos. Shoot videos of your students performing different asanas, change videos regularly on your website. You may need professional help in the beginning, but eventually, you will learn to operate the website yourself.

Social Media Marketing

We have seen a tremendous rise in social media platforms, Facebook, Twitter, Instagram, YouTube, Pinterest, and Tumblr. Successful people make the best use of the social platforms to promote their businesses. Create a page on Facebook, regularly use Pinterest to post information on the importance of yoga in the lives of everyone and use Twitter account to let the public know that you teach Yoga.

Marketing Through Emails

Send emails regularly to your clients to inform them of new additions to your regime of Yoga practice, let them know via email, in case they have missed the new events posted on your website. You can send email to promote yourself to new people who click on your Twitter or Facebook account and leave the details of their email accounts. This is an ongoing process and you have to keep on plugging yourself to increase your circle of students and interested clients.

Community as a Promotion Tool

The community in your area of operation is likely to consist of small businesses, like hair cutting salons, beauty salons or spas, restaurants, coffee shops, and small eateries. Make a list of all the businesses where people gather for leisure or custom, approach them and ask them to give you permission to post flyers promoting your business on the walls. Offer to post flyers promoting their businesses in the place where you teach Yoga. Most of the people will agree and you can reach a bigger segment of an audience without paying any money.

Change your profile frequently

Change your profile posted on your website frequently, as people get bored and stop reading material that does not contain new information. Change your profile, add new information, post new videos from the library of videos you already have, and best of all keep on adding the positive feedback you receive from your students and other people. A spot of self-promotion will do wonders to your YOGA business. 

So, what are you waiting for? Complete your 200 hour yoga teacher training in rishikesh and start your own yoga teacher training program.