SAP Marketing Cloud – The Way to the Future?

Posted by Knack Systems on August 6th, 2019

Customer engagement is one of the biggest challenges every business faces. To succeed with it, you need a dependable platform that can help you improve the customer experience, while allowing your business to make the most of cloud computing for your marketing. SAP Marketing Cloud is a good choice, as it makes it simpler to know what customers want through insights, which will allow you to engage them intelligently and provide personalized experiences for them regardless of the channel and device they use. The same solution enables your marketing to run more efficiently and rapidly.

SAP Marketing Cloud integration is a step to future-proofing your business. It will allow your processes and company to keep up with any changes in the industry, especially if it is implemented by certified consultants and specialists who can customize the solution to suit your unique requirements. Once it is implemented, it will easily become the only marketing suite you will ever need, allowing you to save time and money in the long run. A single application provides one user interface, which will be set on the dedicated in-memory database in a secure cloud.

There are many benefits in having SAP Marketing Cloud, and these include big data segmentation with predictive scores, buying probability, and geo segmentation, as well as consumer self-service with rule-based permission marketing. Using the platform, you can provide customers with a highly personalized experience with multi-language content and product recommendations. Implementing your campaigns will be simpler on every channel you use, with the assurance that you can get intelligent lead scores, which will help in identifying and prioritizing the right leads.

SAP Marketing Cloud also delivers real-time predictive analysis and success tracking, and provides tools for spend planning and managing your marketing budget. When required, it can be integrated into your ERP and CRM applications. Knowing all these benefits, it is easy to acknowledge the platform as a great solution that will prepare your business for any future challenges, considering that it is an end-to-end solution that can handle everything in a centralized user interface in the cloud. Running it will provide your business with a single source of truth where your team can explore marketing permissions, customer data, and interactions instead of referring to multiple sources.

About the Author:

Knack Systems is a Premium Gold Partner of SAP with a focus around Customer Management, which includes Cloud Solutions, Hybrid Solutions, E-commerce, and Analytics. Knack Systems provides end-to-end services in SAP transformation programs, including solution roadmaps, implementations, integration services, rollouts, support, upgrades, testing, and package evaluations.