Tips to Consider When Choosing Google Banner Design Services

Posted by ppcpapa on August 8th, 2019

In the world of online marketing, banner ads have been playing a vital role in boosting a company/brand's online traffic. It is always advantageous to have a little knowledge about designing an ad before finding a Google ad design company. Starting from the size of the banner to the making of the banner consistent to the brand, there are a few things about ad designing that one should be aware of. Many ad designing companies have also been emerging to provide their services to the companies that are in need. To make the ads more effective, businesses are advised to find an ad design company today. Here are a few important tips that they need to know about their ad before contacting a Google ad design company that can make their Ads more effective and powerful.  

1. Size of the Banner

By making the ad banners more effective and standard, businesses can get more traffic. The most standard banner sizes are leader-board (728 x 90px), half page (300 x 600 px), medium rectangle (300x 250px), large rectangle (336 x 286 px). 

2. Placing the Banner Ads

Place the banner ads correctly to make them palpably visible. This can be done by purchasing space on the website where one wants the ads to be featured above the fold and nearby the main content.

3. Simple Visual Content

Advertisers should remember that the visitors will glance at their ads for not more than one second. So, make it as simple as possible in a way that it attracts visitors instantly.  

5. A Suitable Button

The Click-through-Rate, also known as CTR of an Ad can be increased with the help of a button according to the type of banner. Hence, ask ad designing services providers to keep a button consistently throughout the set to make it appear more appropriate.

8. Try Imparting Animations

Generally, animated web ads are more effective as they can give more clear expressions and seek attention. But don't let it digress from the theme that you want to make.

9. Make the Ad Consistent with the Brand

Making your ad perfectly relevant to the products and services of your brand will attract organic traffic without any doubts.

10. Urgent Appeal:

Make your ad more appealing with urgency by using contrasts and bold colors. This will eventually help the ad get more reliable clicks.

11. Using of Imageries.

Imageries should be used only when it is required. Relevant imageries like graphics and photos that are concerned with the products should be inculcated but portray of any abstract ideas should be avoided. Although it is not mandatory to always use picture and photos for the ads, a good copy and typography can help enhance the web ads.

12. Selecting the appropriate colors

Colour plays a very important role in designing a web ad as they add emotional meaning to them. This tip is essential to be considered when businesses want to evoke emotions in the hearts of visitors towards their products.

These are some of the tips which can help advertisers create a good web ad. There are many other points apart from the tips given above, so if anyone wants to get details of them, they can take help from Google banner design services.