Pro-Diet Bar Market to witness major growth in coming yearsPosted by Austin Aaron on August 16th, 2019 Pro-diet bars are protein bars that contain high proportion of protein. Health and wellness market are witnessing high demand for these bars, owing to increase in awareness towards health & wellness among consumers. A wide range of nutrition bars are available to cater to the increasing consumer needs, among which pro-diet bar is one of the highly demanded nutrition bars. Pro-diet bars have increased acceptance among the consumers driven by its nutritional attributes. It has less carbohydrates, vitamins, and minerals, but high protein content, which serves best for consumers who are on protein diet, sportspersons, and gym enthusiasts. Change in consumer perception towards high nutritional foods is one of the key drivers of the pro-diet bar market. Rise in number of people going for sports activities, exercise, and gyms has led to increase in consumption of convenience foods after workouts, which is further fuels the demand for pro-diet bars. However, high levels of sugar in protein bars increase the risk of obesity, diabetes, and heart disease. Sugar alcohols in protein bar may cause bloating, diarrhea, and flatulence. These health issues hamper the market growth. Development of health & wellness industry in Asia-Pacific region is expected to provide new opportunity for the market players. Key Benefits
Pro-diet Bar Market Key Segmentation: By Raw Material
By Sweetener
By Flavor
By Distribution Channel
By Geography
Key Players
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