6 Amazing Benefits of Using Real Estate CRM Software to Ensure Business Success

Posted by Albert Bravo on August 27th, 2019

If you run a real estate business, whether in Dubai or anywhere else in the world, you might have heard about CRM (Customer Relationship Management) software. Real Estate CRM software has been designed in order to help in managing clients in the real estate world. But people have a different perspective about CRM software, some perceive it as software designed to help manage clients; while others believe that CRM software is a business philosophy; and finally others see CRM as a tool that involves strategy and systems focused on gathering, managing and converting contacts into customers, and then maintaining the after-sales relationship.

All real estate agents use some sort of CRM solution in their business, whether they got them from Real Estate CRM Software Dubai based provider or any other agency. Following are the benefits of using CRM software for real estate business.

1. Real Estate CRM Organizes All Your Data into One Place

Most of the real estate professionals have a lot of data and resources allowing them to create multiple flows of opportunity. They probably get contacts from various other sources, such as their sphere of influence, Ads, website, direct mail campaigns, social media platforms, conventional media, and so on. But without an efficient tool like CRM software, they cannot maintain their database which is powered by all these clientele sources. By using CRM software they can effectively use this data to find potential customers and it helps in knowing the customer's behaviour. By using CRM software, you can gather information about potential customers from all sources and can organize it in one place, making it easy to access them from one place. Contacts are easily collected and organized, accessing information from various platforms.

2. Immediate Answers

Real Estate CRM Software allows you to respond immediately to all sorts of inquiries, which is the most critical component for having a successful conversion. There are many real estate CRM software programs that include a customizable auto-reply feature providing an immediate response to all your contacts. You can personalize various responses depending on the circumstances that apply. For example, the response was given to a person who is interested in a property, the request generated for a visit, a spontaneous consultation, the demand for technical information, and so on.

3. To Be Keep In Touch With Existing Customers

There some agents thinking that CRM software is designed to provide aid in cultivating and managing new prospects. But that is just not the only key benefit of CRM software. People usually forget their old/existing customers. According to research, 88 per cent of buyers say that they will use their real agent again or recommend it to others. But sadly only 12 per cent of recurring buyers actually used their previous agent. The reason behind this discrepancy is that people don’t buy houses every day. Due to the many years that have passed in between the purchase of one house to the purchase of another one makes the customers forget who their agent was. The simplest solution to this problem is to stay in touch with all your previous clients so they don't forget you.

For this, you don’t have to send them a lot of newsletters and emails. A few "touches" a year are usually enough to keep you present in your mind. Without selling yourself, try to avoid the desperate phrases. Just let your previous clients know that you remember and value them, by which you can make a relationship with them long-lasting. Other non-intrusive ways to keep in touch maybe to wish a customer a happy birthday.

4. Customizes and Personalizes Your Services

You can use all sorts of information that you have like the areas and neighbourhoods of interest, the types of homes each customer is looking for, the price range, the desired number of rooms and even preferences such as carpets and floors of wood. Every detail you capture can be used to personalize the service you provide to potential customers by using real estate CRM software. Even though your customer is not ready to buy, the attention to detail will greatly contribute to converting him/her as they choose when the time comes.

5. Automation and Workflow

By using CRM software you can manage things with ease. For example, you want to send "House Purchase Anniversary" email to your clients. For this, you do not need to search database every morning for previous clients who have had that anniversary. You just simply compose the email and configure the CRM to send it on the anniversary date.

6. Instantaneous Information Regarding Work

Property crossing tools are quite helpful because it provides you with suggestions about what might work better for a particular client. CRM software provides you with information about all kinds of statistics. This information helps you in understanding in which direction the consumption of properties is pointed. You can’t improve your services if don’t know your customer's behaviour. CRM software informs you with what actually works and what doesn’t work. That reduces the chances of blindly hoping and lets you do what is effective.