Why Affiliate Marketing is important for E-Commerce

Posted by Ravi Sehgal on August 28th, 2019

Online shopping has made people's lives so much easier than before. With a click of a button, you can purchase anything online, sitting in your bedroom and without getting stuck in a traffic jam.

With the increasing number of internet users & online shoppers, there are several online stores opening on a daily basis to sell their merchandise.

But with this, the competition among online stores is also increasing.

And in order to get customers to your e-commerce website, the main pillars of traffic are

• Search Engine Optimization (SEO)
• Social Media Marketing (Facebook, Instagram, Pinterest, etc.)
• Google Shopping Ads

But in order to gain customers from these sources, you need a lot of budget & time to succeed in the long run.

1. SEO can take months for your website to get properly optimized and rank on targeted keywords.
2. Social Media Marketing requires constant effort to gain some traction and make some genuine followers.
3. To run Google Shopping Ads, you need a lot of money, a lot!

What if, I told you a method to get super targeted traffic & customer base in no time without any initial investment?

You will be happy!

You will be very very happy!

Well, that particular method that big E-Commerce Giants like Amazon, Flipkart & Walmart are using for many many years is Affiliate Marketing!

Affiliate Marketing is an amazing method to get targeted traffic to your online store in quick time & without running ads.

(Affiliate Marketing Course in Delhi: Mission Commission)

Here is how Affiliate Marketing is done:

The advertiser pays a certain amount of commission (say 4-10%) upon products sale to an individual (affiliate/publisher) when he/she sends traffic to your e-commerce website.

The best thing about this method is:

• You don't have to wait for SEO to kick in
• You don't have to run ads on Social Media or Google and worry about loss
• You are handing your marketing part over to the expert Digital Marketers (Affiliates)
• You only have to pay the commission after product sale.
• And many more...

This way, people who are expert at doing online marketing and knows how to bring targeted traffic to a website will be working for your website in exchange for the commissions.

While you are busy adding new products to your website. And when these affiliates link to your website in order to send traffic to your website, you will also be gaining some high-quality backlinks, which are further helping your website in ranking & gaining domain authority.

Affiliate Marketing creates a win-win situation for both advertisers & publishers and even customers.

How to set up an affiliate marketing program on the website?

There are 2 ways to set up an affiliate program on your e-commerce platform:

1. Creating your own in-house affiliate program using a WordPress plugin named "AffiliateWP"
2. Set up the affiliate program on an affiliate network. There are many affiliate networks like CJ, ShareASale, Rakuten Marketing, etc.

Now that you know, how you can increase your online store's traffic, customers, sales & revenue with the help of Affiliate Marketing, it's time for you to take action!