The Luxury Consumer—US—August 2019: Brands Offer More Personalized Products

Posted by Deeksha on August 29th, 2019

As rising millennials, Gen Z and digitization redefine the future, companies are keeping a bird’s eye view on consumers who have inclination toward luxury goods and are adopting an Omni-personal approach. The novel consumer segment who will potentially be opulent or ultra-opulent in the ensuing period has started to emerge. Buoyed by considerable discretionary income, ultra-opulent Americans are highly likely to provide significant benefits to posh brands. These insights are according to the intelligence report, titled, “The Luxury Consumer—US—August 2019,” which has been freshly added to Market Research Hub’s (MRH) overarching armamentarium. While millennials are expected to spend on services opportunities, engagement with luxury brands has been gloomy. With opulent consumers being more inclined to pay for healthful options, young women are fueling health-related consumption. The American consumers tend to rate time highly, as such, they are expected to spend on time-saving. Nonetheless, men are more likely to pay for exclusivity and convenience.

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The US is expected to be replete with innovative thinkers and hip hop culture, while streetwear and sneakers will continue to maintain their dominance. Further, affluent consumers are better targets for a few accessories, namely sunglasses and shoes.

In a bid to propel customer relationship management (CRM), luxury brands are re-assessing the value of brand history and brand legacy by embracing digital technologies. In the chasm between the old and the new, brands witness consumers’ soaring sensitivity towards privacy and luxury brands are offering more personalized products and services to their consumers.

The Luxury Consumer—US—August 2019: Report Content

Quantitative and qualitative assessment exhort intelligence and overarching report on the luxury consumer—US—August 2019 market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the luxury consumer—US—August 2019 market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on the luxury consumer—US—August 2019.

An insightful and deep-dive assessment of the competitive assessment of the luxury consumer—US—August 2019 market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the luxury consumer—US—August 2019 market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

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The Luxury Consumer—US—August 2019: Research Methodology

Primary sources and secondary sources propel intelligence report on the luxury consumer—US—August 2019 market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst. Report on the luxury consumer—US—August 2019 market further acknowledges secondary sources—namely—Factiva, EC filing, press release, trade journals, resourceful database and governmental websites.