The Complete Checklist of Tactics to Grow Online Sales in 2019

Posted by One X Tech on September 4th, 2019

Increasing online sales is something that every business in the world dreams of and luckily, there are plenty of ways to do. However, many of these businesses will try one tactic after the other to grow their online sales, but the results will not be what they’ve expected. You can have a great product and still struggle when it comes to reaching the right customers. 

Selling something is not easy no matter how good the product or service you’re selling is. Finding and motivating people to purchase from you is a crucial part of any sales process. Without that, it would be impossible to grow your online sales while also building your reputation. 

That’s when you will start looking into all of these tactics that are helping businesses to improve their online sales results. Some of these tactics will prove to be very efficient while others will be a total waste of time. Why is that so? The reason why some tactics fail is not that they are bad tactics but because they are night right for your audience.

Businesses can’t rely on determining what will work best for them before trying out, testing and analysing the results from utilizing these tactics is essential. To help you find the ones that will bring success to your business, we’ve created the complete checklist of tactics to grow online sales in 2019. Without them, it will be almost impossible to achieve the results you want. 

TABLE OF CONTENTS

1. Creating a buyer persona

• Buyer persona elements for every business

2. Driving Traffic

• Targeting the right people and communicating the right way

3. Captivating website design

• How your website looks like and how your website works

4. Value propositions

• Value propositions are crucial for landing pages
• How to determine your value proposition

5. Tracking buying phases

• Determining different stages of the customer journey

6. Reduce agitation

• Doubts, second thoughts and hesitation of your potential customer
• Reasons for agitation when going through company's website

7. Social proof

• Publish testimonials and reviews on your website to build trust

1. Creating a Buyer Persona

The first thing that needs to be done before crafting your next sales or marketing strategy is creating a buyer persona. By creating a buyer persona, you will have a deeper understanding of your potential customers and how you can interest them enough to make their purchase. 

Buyer Persona Elements For Every Business

The elements that will help you create your ideal buyer are: 

• Gender
• Age
• Location
• Profession 

Depending on your business, you can add more elements. For instance, if your company is selling athlete shoes, you can include elements that will help you understand your target audience much better such as hobbies, events they visit, etc. The goal of creating buyer personas is to identify customer groups and what makes them different from each other. This will tremendously help you with your sales and marketing efforts. 

2. Driving Traffic

First, we need to point out that having traffic on your website is truly terrific, but without the right type of traffic, you will not be able to grow online sales. If you’re just boosting your traffic with random people, you need to be aware that the majority of these people is not interested in purchasing your product. In other words, you can have 10,000 visits per day and not even one closed sale.

Targeting the Right People and Communicating the Right Way

To avoid this from happening, you will need to focus on driving relevant traffic. In other words, you will need to target the right people and communicate the right messages to them. A key part of high conversion is assuring your company has relevant traffic. Don’t waste your money on ads that target everyone near your area, regardless of your niche. 

The better you become with targeting, the better your online sales results will be. Direct your money on audiences that are interested in your products or services and you will see many benefits from it. Determine why people need your product, create your message and start communicating it only to those people who are interested in purchasing. 

3. Captivating Website Design

Having a beautifully designed website will tremendously help you in attracting traffic. It will also interest people enough to stay on your website, go through different pages and find something they might like. Design is essential when it comes to growing online sales. 

How Your Website Looks Like and How Your Website Works

Take a look at the websites of some of the most popular online businesses. They all have a captivating and interactive design that makes you want to stay longer on these sites and explore them! 

When talking about design, it’s important to note that it doesn’t only imply how the website looks but also how it works. Try to use your own photos and find a good web designer who will help you convey your key messages through a captivating design. If you’re not a designer yourself, it definitely means you have to hire someone. 

Read More