Why Local SEO is important for your business?

Posted by MD Webdesign on September 11th, 2019

What is Local SEO?

Local SEO is meant to help customers locate you on their location-based searches. Local SEO can only be said to be one of the different types of SEO. Whenever someone from your locally searches online for business, it will be easier for him/her to see your business. Local SEO is great to help you draw traffic from the potential customers around your area.

Searches which are affected by Local SEO include searches which certain geo-qualifiers such as state name, city name, zip code, or searches with "near me". Google will automatically pick up the geo-location of such a user and will provide him/her with nearby options.

Why is Local SEO important?

Local SEO is important depending on the type of business that you operate. If you own a business with a shop, retail facility, office or provides a service for a certain locality, then you would need to ensure that your Local SEO is top-notch.

Research has shown that 95% of smartphone users make use of their phones to carry out local searches. Now, this an impressive number and your customers are definitely one of those smartphone users if you do it rightly. What's even more impressive is that 61% of such android users called the business while 59% visited. This means that with proper Local SEO, you will begin to enjoy a visit from multiple customers and potential customers.

These numbers are also an indication that Local SEO will help you generate more customers through location-based searches. These numbers will hardly stop growing and in the long run, you'll experience more sales. These leads will be specifically searching for certain products or services, so you can be sure that they bare genuine interest in mine. Surely, all the influx of traffic and more sales will mean higher revenue.

What all this means is that Local SEO is a great way to grow your business. Asides SEO and other forms of digital marketing, you should look at how best to convert location-based searches because you'll be surprised how many customers need you around your locality.

But to make Local SEO work, it is important that all of the processes involved are properly implemented. This may be a lot of work for your staff considering their current workload and qualifications. So, it would be important to seek professional help to improve your local SEO and place you on the map with the rest of the world.

MD Web Design is a digital marketing agency that can help businesses drive traffic to their business. We have managed to employ professional and experts to help improve your Local SEO. All of our solutions are going to be designed based on the requirements and type of company in question.