Impact of Sales Automation Process on Your Business

Posted by Kritika Singh on October 7th, 2019

In a world full of competition, it becomes extremely hard for new start-ups to make their brand visible. Most of the time, they get confused about how to streamline their marketing and sales process to generate higher revenues. The market is full of sales automation tools, marketing automation services, and contact database providers. Any business today faces a hard time to choose the most appropriate sales automation process that can boost their business growth.

It doesn't matter you are a start-up or a well established large organization; the goal remains the same; you want to boost the ROI of your business. As per the random study, sales reps spend more than a fifth of their time on non-sales-related tasks, while working on core sales activities is down more than 25% over the past five years. In such scenarios, sales automation tools act as a savior and providing a unified solution to freeing up valuable selling time and developing more of a hands-off approach to your sales process.

The sales automation process streamlines the collection, analysis, and distribution of data in a sales pipeline. Initially, the sales automation process was focused on streamlining tedious but unavoidable daily, weekly, or monthly tasks. Sales automation tools are designed in a manner that is efficient enough to reduce manual and repetitive work that enhances efficiency. The sales automation process helps your sales team to focus their time more on the core sale activities that are more likely to close deals with a customer. It enables your sales team to collect vital information and intelligent insights about prospects, therefore increasing the effectiveness of sales efforts.

The sales automation process has become increasingly intelligent. It now harnesses the power of artificial intelligence, machine learning, and big data analytics to provide data-driven insights. These insights are in the form of real-time reports which help your sales team create more qualified leads, establish better relationships, personalize their approach, and develop a better understanding of customers’ needs.

Sales automation tools provide a unified portal for multiple sales teams where they can work together, store contacts, schedule meetings, and important follow-ups. These appointment schedulers and follow-up reminders help your team to never miss out on any opportunity. This software is highly customizable, so your sales team can create a sales funnel as per their needs and segregate that funnel based on interactions made with leads. As the lead progresses towards being a customer, your sales team can move that lead in a funnel accordingly.

Another factor that any business should consider is using the right contact database that can mobilize their sales automation process. Your sales automation tools fetch good results if an accurate contact database gets integrated with your sales automation process. Always keep in mind that great revenues get generated through an accurate contact database. A sales team is only as good as the contact database it works with. An accurate contact database not only enhances sales; however, it also enhances your database marketing. The quality database allows your sales team to prospect in a better manner and close deals swiftly. It helps your sales and marketing team to identify ideal leads anywhere in the world and helps sales and marketing team to reach out to prospects when they are most likely to buy.

If you want to be consistent in sales, competitive in your industry, and wish to grow your sales team’s abilities at scale, then automation is an inevitable part of your sales process. Combine your contact database with sales automation process and fuel the sales growth of your organization.