customer engagement strategies for insurance agents

Posted by InsuredMine on October 9th, 2019

Customer Engagement has become the backbone for any insurance agents/ agencies in this digital era. While more and more users are moving to an online platform this transaction has made a challenging task for the agents. 

Customers expect a lot from their service providers, they expect them to understand and interact with them in a more personalized manner. 

Below are some of the basic yet useful customer engagement strategies that are working well in 2019:

1. Embrace Technology

If you haven’t already, embrace the power of technology. With today’s technology-savvy customers, there is a greater focus not only on what is being delivered but also on how it is being delivered. A basic website was considered a great way to provide information about your product at one time.

2. Add a Human Touch to Your Interactions

Every customer wants to feel you understand their needs. As much as possible, make your interactions look and feel personal. This can be achieved through a personal salutation in a phone call or an email. Engage in speaking opportunities and establish your brand’s voice with a trusted face.

3. Utilize Social Media

We have all long acknowledged that social media is a part of our everyday lives. All savvy marketers should seize this opportunity to engage the audience and build a community around their product.

4. Welcome Customer Feedback

Although it is tempting to ignore negative feedback, dissatisfied customers provide a means for process improvement and can become a company’s most loyal and vocal advocates. Pay attention to the naysayers and disgruntled customers because they are actually helping you improve your business or product.