PPC for Home Services: Why Your Marketing Strategy Should Include Paid Ads

Posted by whitesharkmedia on November 4th, 2019

No matter the industry, you want and need to
beat out your competition. This is particularly true in the home services
industry, which includes businesses that offer roofing, plumbing, HVAC,
flooring, landscaping, concrete, moving and storage services, and more. If this
is the industry your company is in, you are going to need to invest in your
business to both bring in new customers whole delighting current customers to
return. How do you do this? With PPC!

If you’re in the home services industry, PPC
(pay-per-click) is important because your business will want to connect with
people at the right moment to provide timely solutions for users. For example,
let’s say a homeowner comes home from work to a plumbing disaster. There is
water everywhere! This person is in need of a plumber, and they need one right
away. He or she quickly pulls out their phone, types in “emergency plumber near
me” and evaluates the banner ads that came up. He or she will click either the
first ad or one of the ads that most caught their attention. That is where you
need to be!

When someone is searching for a contractor,
plumber, HVAC technician, or other specific home repair service, your PPC
strategy will place your advertisement so the user can see it, connect with
you, contact you, and book an appointment. The great thing about PPC is that it
will rely entirely on whether or not the user clicks. If the user clicks on
your ad, you pay. If they don’t, you don’t. You don’t have to worry about
blowing through your budget without so much as a click.  

That much is simple. Actually getting your ads created properly and displaying them to the right people, and of course getting clicked on, is not quite as easy. You’ll need to make sure you’re keeping your PPC efforts in line with best industry standards, as well as keeping your bidding strategy correct and using the right keywords. If you can’t or don’t want to keep up with it, that’s not a problem. It really is a lot to remember! Instead, bring in industry experts who handle PPC management for home services every single day. You have a lot going on each and every day, keeping your clients happy. Just like your customers don’t need to decide for themselves when it’s time for a new roof, you don’t need to handle your own PPC strategy! When you bring in a proven agency with experience handling PPC for home services, you can go back to focusing on how to run your company and serve your customers. These experts will even be able to bid specifically on keywords and phrases that increase the number of calls you get, something that should be a focus for all companies in your industry.