Music for everyone with MTV Beats

Posted by Mukti Soman on November 27th, 2019

Music is one of the most basic and necessary forms of art. Thanks to Bollywood, music has become an integral part of our daily lives today. Whether you are happy or sad, feeling romantic or angry, at a wedding or at a funeral, whether you fell in love or out of it, no matter what the mood and situation may be, there are a handful of melodies to fall back on.

This is what makes MTV Beats every music lovers’ favorite destination. Started by one of India’s mega entertainment houses back in 2016, this platform offers 24x7 Bollywood music. Its unique and interactive features have been creating quite a stir since the time the channel went live. The channel allows listeners and viewers to send in their song requests, which are then played at a pre-determined day and time. Such coming of age features have made it stand out among other musical platforms, making its content globally accessible to viewers.

MTV Beats India has collaborated with leading superstars and singers in India, asking them to curate their own playlist. This has got its viewers, especially those of the new generation, hooked on to the channel much faster. Right from Jassie Gill, Badshah and Sunny Leone to some upcoming artists,  their favorite tracks are publicly available for everyone to groove on.

With over 1 million likes on its Facebook page, MTV Beats clearly has its social media game going strong as well. Its ardent followers are enthusiastic and show great participation in all their campaigns. Another feature that has got MTV in the spotlight, are its “moods”. That’s right! There is a mood decided for all seven days of the week. Whether it is ‘Monday is Funday’ or ‘Tuesday Beat Box’, ‘Public On Demand Thursday’ or ‘Filmy Friday’, ‘Dil Se Wednesday’ or ‘Karaoke Saturday’, there are individuals themes for all the days.

Given that most of our content consumers prefer to go digital rather than sit in front of a television, MTV has created its own YouTube channel and website that has made the content easily available. You could simply search or follow the hashtags “#MTV” or “Bloodmeihaibeats” online to land on its page. So what are you still thinking about? Go ahead and explore the refreshing world of music today.