Link Quality Factors in SEO

Posted by Auxilium Technology Inc on November 28th, 2019

Search engine optimization has been a never-ending revenue-generating practice for many businesses around the globe and link building has been part of it from the very beginning. While working on the link building for a website, it is important to understand that low-quality links may reduce your rankings. Links that Google considers as built deliberately to make a site more credible are called low-quality links. That’s why our leading the best local SEO company never focuses on building any but only high-quality links. 

It is not specific what factors determine the quality of a link but high-quality references have always been helpful for websites. With time, SEOs have discovered a few factors that determine link quality and below we have written three major ones among them. 

Link from a Popular Site

If Google or any other search engine considers a domain as an authority, any link from it will naturally have a high quality. In simple words, if a website has good quality links pointing towards it, a link from this site will work amazingly. 

Topic Relevancy

If your topic is similar to the domains you getting links from, it will have more authority than the random ones. 

Trust in a Domain

Similar to the popularity, search engines also show trust in a website. If you have a link from a more trustworthy website, it will have a positive impact on the search rankings.