How to boost sales at Christmas using custom boxes?

Posted by Anna Adam on November 28th, 2019

Christmas is up ahead, and the consumers have started purchasing different items for the biggest event of the year. At this time of the year, everyone focuses on buying; the retailers focus on selling the products at their stores. The custom boxes are one of the primary tools that retailers rely on to boost the sales of their products. These boxes are considered the best for increasing the sales of the products and also for their protection. If you are wondering how the packaging can affect the sales, you might not are aware of the impact that you can create with it. The following article will help you to get a clear picture of how you can boost the sales of your brand at Christmas using customized packaging solutions.

Consumers trust original packaging

The first thing that you should consider in the packaging of your manufactured goods is to know what your customers are demanding. This can be done by conducting a survey in the market. The market survey will help you to learn what type of packaging the customers adore. Learn about the preferences of the customers and ask your packaging solutions providing the company to design the cartons accordingly. The customers will surely tend towards the product that is packed in a packaging that they fancy about. There is another fact associated with the demand of the consumers that they are always willing to pay more for the original packaging because, in this way, they become sure about the originality of the product inside the box.

Seasonal themes attract the customers

The seasonal themes of the packages attract the customers the most. If you take a look at all the leading brands such as; Starbucks, Doritos, and Nutella, you will learn that they all used to customize their packages according to Christmas or any other upcoming event. Even though these brands are known to be the giants of their respective fields, yet they do not want to miss a single point to raise the popularity and sales of their products. Such seasonal themes grab the attention of the consumers and also influence their buying behavior. You can make the same possible for your brand by adopting themes of Christmas such as; an image of Santa Claus, tree and jingle bells, or just the words ‘Merry Christmas’.

The unboxing experience

The sale of an item is not the only point that should be the focus for the product manufacturers and retailers about the packaging. There is another thing that should be considered while getting the package of your product designed that is the unboxing experience of the customers. On average, there are around four thousand items in a store in the United States, and the only way the customers can remember your brand among the other dozen things is the unboxing experience that they will have after the purchase. “Surprise inside” written on the box with a theme of Christmas will grab the attention of the customers. On the other hand, a small favor such as; jingle bells, reflecting stickers of Santa Claus, or just a toy inside the carton can make the unboxing experience of the customers a pleasant one.

Pick the right material

The material that is used for the manufacturing of the custom boxes matters a lot because the modern-day customers are conscious about it. If you wish to witness the increased sale of your goods during the Christmas season, you should make sure that your manufactured goods are wrapped in a package that is made of organic material. There are a number of manufacturing materials that are considered the best for being the best manufacturing material. These include; cardboard stock, corrugated stock, kraft stock, organic vinyl sheet, and bux board stock. The decision of the material depends upon the type of product that is to be put inside the carton. For instance, cardboard and kraft stocks are thought to be the best of all for the food items.

Advocate the product

What good response would you expect from the customers if you are not presenting your manufactured goods in a convincing manner? Present your manufactured goods to the customers in a way that they become convinced the moment they lay their eyes on them. This aim can be achieved with the help of customized cartons. They come in various sizes and designs that can be personalized according to the requirement of the goods that are to be kept in them. Design them in a way that they make the presentation of the product more convincing. One of the most effective ways to advocate the products is to showcase them while they are placed on the shelves of the stores. It can be done by the addition of a die-cut window to the box that allows the buyers a sneak peek to the product inside the casing.