How Your Push Ad Should Be

Posted by Wyatt on December 6th, 2019

While some advertisements, especially those you see on TV, can be amusing, most people dislike ads. They can be annoying when they suddenly appear on the computer or phone screen. They can be bothersome when they keep on popping up even when there is no call for them. Still, people that make use of internet marketing need these ads.

With the emergence of mobile devices, the places on the cyberspace that internet users visit have mostly become limited to the applications that are installed in their gadgets. So how will you be able to reach them when they no longer wander the worldwide web as much as they did before? The answer is push ad.

Push notification affiliate marketing has proven to be a useful strategy now that the worldwide populace has more access to internet connection, and prefer more to use smartphones instead of computers. Simply, push notification ads are messages sent to users via the installed applications. These ads appear on your gadget’s screen even when it is locked, and will be visible before you unlock the device. Learn more about push notification affiliate marketing on froggyads.

You would not want to misuse this method of advertising though. While there is a big potential to attract push notification traffic to your site, offers and/or app, it has the power to turn off users too. It has been known that the percentage of people deleting apps for the simple reason that they are bothered with the notifications is more or less 71%. That statistic is high.

If you are not an expert on push ads, the best option would be to hire a reputable third party push notification ad network to handle the job. Together, you and the company can come up with push notification ads that has the qualities below:

1. Your push ad must always ask permission first from the user. This is the first checkpoint when the individual begins to use the ad. The push ads should also offer options that will allow you to pinpoint his/her interests, and narrow down your target clients.
2. The setting for switching the notifications on or off can be easily located by the app user.
3. The push ad contains ten words or even lesser, yet includes powerful words that can elicit interest and invoke action. You and your service provider can choose the words appropriate for your app and/or website.
4. Avoid using generic push notification ads. This is considered a bad practice. Make each message unique and eye-catching.
5. It has to call the user’s attention at a personal level like mentioning his/her name and displaying a push ad that is relevant to his/her location.
6. The number of times that the push notification ads appear must be limited in a way they do not become annoying eventually. There should only be an acceptable frequency in a day.
7. Timing is important when sending push notification ads. The time zone and sleeping hours of the user must be prioritized, so as not to disrupt his/her rest especially at night.
8. The push ads must work properly across various types of devices.
9. Preload the push ad with API so that the user can skip seeing the loading screen.
10. The push ads must be checked and updated frequently, removing those that are no longer relevant like expired promos and concluded events.

You see, there are many things to ensure when setting up a push ad. Determining the content, frequency and responsiveness of your push notification is crucial in that it can either build you up or tear you down. Go only for reliable push traffic sources.