Animated Explainer Videos: A need or a trend?

Posted by prashant shrivastava on December 10th, 2019

In this digital era, videos have gained a lot of popularity lately. And this is isn’t because it’s a phase, but because videos have really proved their worth up in the market. You brand today will need a video for marketing and promotions because of their effectiveness. 

With that being said, let’s come to the question that are animated explainer videos a need or a trend? What do you think? Are they a trend? Well, had they been a trend, they would have vanished within a year. But they didn’t. Because they are here to stay. Animated videos are not accepted so widely because they turn out to be a flashy, shiny, new thing in the market. But they are accepted so widely due to their grasp. 

Your brand or your product has certain attributes with can never be depicted as beautifully as a video would do. These videos help you position your brand so effectively that they earn a good amount of conversions and credibility for you. 

By the time marketers got used to the term ‘explainer videos’, the audience was already learning from the concept of explainer videos. Slowly and steadily, explainer videos turned into a darling for search engines. When a business or a brand explains a bunch of complicated issues via simple graphics, effects, story, and creativity, it leaves an impact. This is exactly how the market absorbed explainer videos and turned it into one of the best marketing tools of the digital world. 

Business marketing in the most fruitful format and of great importance these days. Promoting your business or product through visual presentations is not just appealing but effective too. Going by the facts, more than 50% of the audience is likely to opt for a product or service online watching its explainer video. This means that explainer videos grab you more sales in a lesser span of time. Add up a relevant video to your sales pitch and you have a great chance to convert potential customers into loyal ones for the rest of the brand journey. 

To be honest, animated explainer video have now become a smart way to market yourself. Don’t believe that? Well, here are some points that prove that these videos are a need than a trend. Have a look:

• Visibility:

How obvious is that? But anyway, it has been proved the facts and figures that explainer videos make your brand visible. In searches, in market, everywhere. Does a trend do that to you? Not really, not always. 

• Brand amplification:

Trends are always short-lived. Had explainer videos been a trend, they wouldn’t have amplified countless brands. 

• Recall value:

How many trends have really left your brand with a recall value? None, right?  But explainer videos do that to your brand. That means, it surely is not a trend, but a need. A need that is helping you and your brand grow at a pace worth admiring. 

• SEO:

Never in the history of the digital era, has any trend affected SEO. But these videos really have. Why? Because even search engines can vouch for them successfully, than any other form of content. Not to forget, a well crafted, structured video helps in enhancing SEO rankings for your website. 

• Preference:

People barely have time to read anymore. They are more attracted to quick and quirky things. And videos give them exactly this. With all the time crunch that everyone out there faces, videos are really here to stay. 

• Engagement:

When we talk about a trend, it only attracts only a sector of the audience. On the other hand, when we talk of videos, they are popular amongst various groups of audiences. People are comfortable with watching videos. And they offer engagement too.