Five website development trends to look out for 2020

Posted by Catalyst strategic on December 12th, 2019

Web development has been in the trends for the past 10 years. They change to a greater or lesser extent every single year. Why should you rely on web development for your business? The answer would be two reasons:

1. For sustaining in the ever-rising competition
2. To sharpen the knowledge

This article is going to walk you through the five website development trends that you have to look for in the upcoming year 2020. This list is prepared after a deep analysis of the market demands in different fields of the IT industry. 

The following are the five website development trends followed by many reputed Website Development Agency:

1. Progressive Web Apps (PWA):

PWA is one of the most powerful trends in web development. This factor is true to a greater extent because it takes the World Wide Web one step ahead and makes the browsing experience closer to native mobile applications and, therefore it becomes more user-friendly.

To be precise, PWA is a website that offers functionality traditional available to native apps (e.g: offline access, push notifications, hardware access) 

It is a known fact that the introduction of mobile phones has made me choose them over the other forms (like desktops or tablets) because it is easy to handle and carry. But there is a considerable gap between using mobile browsers and mobile applications. In short, applications account for more than 80% of the overall time users spend with their gadgets.

2. Accelerated Mobile Pages (AMP):

Google has taken many serious efforts to enhance the mobile browsing experience. The company introduced Accelerated Mobile Pages in the year 2015 and it has been in the top trends of web technologies from then. This technology is created to enhance building websites that load instantly and work very smoothly across mobile devices. The major advantage of using this technology to your website if that the page loads within 2 seconds whereas the non-AMP pages take up to 22 seconds for loading. 

It is very obvious that the viewers would like a website that loads faster. So, adding AMP technology to your website will help to maintain your position in the SERP by increasing the visibility. SO, this technology works well for SEO.

3. Responsive websites:

A  Web Design Agency not only uses the newly populated technologies like Progressive Web Apps, Accelerated Mobile Pages but also the old and epic ones like responsive web designs are also being widely used for better performance. The only difference between the old and new technologies is earlier it has been a good-to-have feature and now it is a mandatory feature. As mentioned earlier, the majority of people prefer mobile phones to any other medium like desktops and tablets. Hence, Google is planning to add mobile-first indexing which means that the website’s ranking will depend on how well it is optimized for mobiles.

4. Voice search optimization:

Another famous technology used by Website Development Agency is the Voice search. It already has a great impact on the web and it is expected to grow even more popular. According to recent research, it has been told that about 30% of the searches will be done through voice searches without using the mobile screen in 2020. 

Taking multiple studies and current market situations into consideration, voice search optimization is the web development trend that you cannot afford to ignore. To improve your SEO rankings, you must make the Voice search a part of your website as soon as possible. Early adopters are always ahead of the competition. 

5. Push Notifications:

This is one of the most powerful tools for enhancing the overall user experience and marketing efforts of the company. We all know that mobile applications traditionally have a strong bond with user notifications but web applications gain momentum to a greater extent. 

Website Development Agency uses push notifications to deliver different information to the end-users like a notification regarding their new blog post, clothing you liked back in stock, etc. This is made possible without getting the users' email credentials. This allows the company to interact with the target audience and provides additional marketing opportunities.