10 Important Content Writing Tips for Better SEO

Posted by Cameron Brody on December 17th, 2019

Content creation is not just limited to advertising. Your website content should be able to increase your rankings on Google's SERPs, help you grow your customer base and enhance your online presence. For this purpose, ensure the content that you upload is of high quality. Google only prioritizes content that displays trustworthiness, authoritativeness and is of high calibre.

Even though the perks of SEO content are numerous, but the art of mastering SEO content creation is problematic. Producing rich SEO content that enables your brand to speak for itself and also drives a massive amount of traffic to your website takes time.

So, for this reason, I have curated a blog for you that includes seven essential tips that will help you write better SEO content. Let's get started:

1)      Write to your Audience

Always keep this in mind that you are writing for your audience and not for yourself. You are writing to cater to their queries. Write in a way that is appealing to your audience. Your blog must not include brand promotion. It must also adhere to your audience needs and preferences. Assert yourself through your content and provide informative content that satisfies your audience needs.

2)      Choose the Right Keyword

After selecting the right topic, the next crucial thing is keyword selection. You can use online tools such as AdWords keyword planner or SEMrush to get hold of all relevant keywords related to your business. Also, craft long-tail keywords. Long-tail keywords are well suited for top of the funnel content, such as blog posts. Avoid keyword stuffing.

3)      Add and Bold Keywords in your Headline

The next tip includes crafting a killer headline that is keyword focused. Your topic must be compelling enough to attract your reader's attention. Incorporating a relevant keyword in your headline will also allow it to show on top of Google's SERP'. Try to use a long-tail keyword and bold them. Google scan and Crawl your websites, giving priority to bold keywords and key phrases.

4)      Avoid Keyword Stuffing

One thing which every writer must watch out for is keyword stuffing. Use of keywords works best once they are used every 125 words or so. Excessive use of keywords will give a weak outlook on your content. Not only, it will appear unappealing to the readers, but google also condemns any piece of content that includes overly excessive use of keywords. Google tends to register that article as spam that creates a negative impact on your content.

5)      Prioritize readability

Blogs are meant to be written and understandably. Don't create content that is difficult to read. When users hit that click button, they are looking for professional content writing services that attracts to their eye, is easily accessible and relatively simple to understand. Most of the target audience falls into the non-expert area. Follow the four simple rules in nailing this readability game:

• Clarity
• Organization
• Logic
• Simplicity

Your content must convey all relevant information by the four rules given above. It should be meaningful. The more significant it is, the longer people will stay on your page.

6)      Add in some Imagery

Creating content that includes only exhaustive wordy text, isn’t impressive at all. You need to incorporate some imagery too. In fact, according to a study, 90% of the information processed by the brain is visual. And the human brain processes images 60,000 times faster than text. Allow your content to have a modern look by hooking it up with vivid images that pops. Insert, some useful infographics, visuals and even screenshots to make it look more appealing. Get yourself on a Pinterest account. Create moving images and get them posted here. It will add more traffic to your website.

7)      Encourage Natural Link Building

Promoting natural link building will do wonders for your content. Links are an important ranking factor for SEO. Try incorporating internal links in your post that lead to your website. Your users will have access to more resources this way. Also, if you create content like infographics and videos, then try adding an embed code on your site which fosters content sharing. Thus, follow content sharability as it increases the likelihood of other websites to link to your content.

8)      Promote content through Social Media

The power of social media to propel any content is undeniably incredible. As a digital marketer, you should always keep yourself updated with latest trends. Create your website page on across social media platforms such as Facebook. Post blogs with engaging descriptions and also add a call to action. Opt for social media optimization (SMO) strategies. Try to get as much as shares with user-generated content. Implement Twitter cards for Twitter or open graph for Facebook to gain more control on how your links appear when shared.

9)      Work on Your Page Speed

To make your website’s content more SEO friendly. Get your content to load and display faster.  Readers lose interest if your web page doesn't load in 2 seconds. According to a BBC News report, half of the shoppers won't wait more than 3 seconds for a retail page to load. Also, to your webpages loading on laptops, computers or tablets, it must be optimized for mobile devices. Almost everyone uses mobile these days, therefore adjust your web page to a mobile device so, your users can have more feasibility.

10)  Update, Update and Update

SEO content requires continuous revisions and updates. Don't just post two blogs and call it a day. Keep a track on the amount of traffic your blog post is getting. Try reviving the blog posts that have generated leads, don’t ever forget about it. Bring in fresh new ideas in your content after examining all new trends prevailing in the digital marketing world. Revise and proofread them properly, making sure it's free of all grammatical and structural errors. Continuous updates will make your users come back for more. 

Take Away

SEO and content writing are both two peas in a pot. They are synonymous to each other. They are two pieces of the puzzle that completes a picture. Use both of them wisely. Deploy quality techniques to ensure high engagement and boost high traffic. If you are unable to do it on your own, then you can always seek professional help. Visit online website for this purpose that specializes in offering brilliant best content writers.