What is Geofencing Marketing?

Posted by ujwal on December 27th, 2019

Geofencing marketing enables companies to send display ads/offers and other push notifications to customer mobiles whenever they enter/exit a particular location. This is done by creating a virtual geographical boundary by using GPS (Global Positioning System) or RFID (Radio Frequency Identification). 

Benefits of Geofencing Marketing:

1. One can deliver hyper-personalized offers. 

2. Increase in sales and customer engagement 

3. Improves customer behavioral data. 

4. Build customer trust and loyalty. 

How can a Customer Data Platform work for Geofencing? 

A customer data platform (CDP) aggregates and unifies customer data from different data sources. Marketers can easily fetch the right kind of data from a CDP for targeting customers who enter or exit a particular geofence.