Important Digital Marketing Skills a Beginner Should Focus On

Posted by vikas sharma on January 22nd, 2020

Digital marketing encompasses producing, advertising, marketing, promoting content, products, and services on the internet. To be able to do this popular digital marketing platforms and methods need to be used. To get the most out of these methods and platforms specific expertise and skills are required. Digital marketing is a combination of technology and marketing.

Digital Marketing Skills

Some of the important skills that a beginner should focus on to start on the right note are:-

• Communication skills

One of the most important skills in digital marketing is communication. Effective communication leads to the successful execution of digital marketing. As a digital marketer, you would have to communicate your strategies to your clients and team members.

• Keyword research skills

Keyword research enables you to identify the right short and long-tail keywords. It also helps identify phrases to attract people to your website. Good knowledge of the competitor's use of targeted keyword strategies is also important. This skill is mainly used in Search Engine Marketing such as Google Ads, SEO and content marketing.

• Google Ads expertise

Google ads refer to the fastest and biggest advertising service on the internet developed by Google. Pay- per- click search ads and banner ads are used to reach out to customers locally and globally. For the best results in this area skills in the campaign, creation is required. You would need to use Google ads to drive and increase website traffic and sales by testing and comparing conversion rates on different landing pages

• Email marketing skills

Email marketing is the digital way of communicating with potential customers. Effective written communication skills are important here.

• Content writing skills

Advertisements, emails, images, blog posts, text, ebooks, videos, presentations all require content to engage people to meet business goals. Good writing skills will help in producing and distributing quality content.

• Google Analytics skills

Tracking of the performance of digital marketing is done by Google Analytics. It helps to locate data and information about your audience, keyword ranks, organic keywords, traffic sources, conversion rate, audience locations, landing pages, bounce rate, etc. It is universally used by digital marketers, publishers, and website owners.

• Building & executing marketing strategies

Content will only be useful when it is used strategically. Creating and executing marketing strategies requires a completely different set of skills. The managerial dimension comes into play here. You must know how your campaign is placed against your competitors.

• Search engine Optimization

The SEO method is used to communicate with customers using the search engine. Skills in this area would help to use the search engine to connect your website with your customers for promoting business.

• Facebook marketing

Facebook is a platform used by millions. When they see advertisements, content, and promotions related to products and services that interest them, they follow the brand. Targeted customer data is available on Facebook. Details of consumers like age, location, gender, and interests can be procured. It is ideal for generating leads.

• Basic graphic design skills

This is not a mandatory skill but it can prove to be a bonus. Basic knowledge of Adobe Photoshop, Corel Draw, Adobe Illustrator will add value to your digital marketing career.

Enhance your skills

It is always good to be certified in the skills you have developed. It can add to the CV of a fresher making an entry into this field. Digital marketing certification and online digital marketing courses are offered by many institutions. Look for the one which suits your requirement and be on your way to master this domain.