Global TV Analytics Market Set to Grow with CAGR of 17.75 % By 2026 With Leading

Posted by ganesha on January 23rd, 2020

Due to high demand and the value of market research for the success of different sectors, Global TV Analytics Market report has been prepared by covering many work areas. This is a professional and a complete report focusing on primary and secondary drivers, market share, competitor analysis, leading segments and geographical analysis. This Global TV Analytics Market report lets you know that how the market is going to perform in the forecast years by giving you information about market definition, classifications, applications, and engagements. Few of the features such as objectivity have been kept at the centre while obtaining the best result via this Global TV Analytics Market report for ICT industry

Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026.

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Market Definition: Global TV Analytics Market

TV analytics is a monitoring and analyzing system that delivers the data based on the user’s preferences and delivers the same data to the content-supply companies so that they can supply the data based on the specific user’s preferences. The system analyzes the data in real time based on the location of the user, and even through content delivery network. The analyzed data is based on the user’s searches, location origin, over a period of time and real-time.

FACTORS DRIVING GROWTH IN TV ANALYTICS MARKET

High number of social media users

According to Statista, there were an estimated 2.14 billion users of social media worldwide in 2015, and that number has grown year-on-year to reach an estimated 2.46 billion users by 2017. This number is expected to increase and reach around 3.02 billion by 2021. This high increasing number of social media users bodes well for TV analytics market as the high number of social media advertising campaigns would require the need for analytics services for the measurement and consultation of the correct approach to their advertising campaigns.

Segmentation: Global TV Analytics Market

• By TV Transmission Types
  • Cable TV
  • Satellite TV/DTH (Direct-To-Home)
  • IPTV (Internet Protocol Television)
  • OTT (Over-The-Top)
• By Components
  • Software
  • Services
    • Managed Services
    • Professional Services
      • Support & Maintenance
      • Consulting

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Key Developments in the Market:

• In May 2018, 605 announced the launch of a new approach for measuring the effects of TV advertising in relation to marketing, and sales of the products. The “605 Impact Index”, is expected to clearly deliver the impacts of TV advertising for the clients.
• In February 2018, The Nielsen Company (US) LLC, announced the launch of “Nielsen Branded Integration Intel” a solution for the evaluation of advertising and product & brand exposures across the various networks.

Competitive Analysis: Global TV Analytics Market

Global TV Analytics Market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.

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