The Benefits of SMS Marketing in The World of Digital Advertising

Posted by EzsmsBlaster on January 27th, 2020

In the world of digital advertising, people mostly focus on social media channels, Facebook ads, Instagram reach, KPIs, and these are undoubtedly important, but one factor everyone seems to ignore is the importance of SMS Marketing. Most businesses could be doubling or tripling their profits through text message marketing. Unfortunately, most do not understand how to implement cost-effective and strategic SMS marketing that adds to their bottom-line profits.

Here is a list of all the critical factors that make SMS marketing an important inclusion as a significant digital marketing strategy:

Enhanced Reach

We live in a world where the rate of phone ownership is at its highest. In such a scenario, it is a no-brainer that SMS marketing will reach every demographic effortlessly. While the open rate for emails hovers in low 30%, people read almost every SMS sent to their mobile phones. The SMS does not come with the danger of getting lost in the spam folder, unlike emails, and it does not need constant internet connection either. It reaches people while on-the-move and reminds them of the conversion point.

Unbeatable Conversion Rate

The high rate of reach, as well as opening rate of SMS means, the digital advertising goals can be paired beautifully here. A person may ignore an online ad, especially nowadays, when everyone has got an ad blocker on their computer. But if they receive an SMS with a link to a website, they are more likely to take the required action. In fact, certain studies have confirmed that the conversion rate in mobile marketing or text marketing arena is somewhere in high 80% or even 90%.

Versatile Performance

Unlike other online advertising channels that mostly deal with only one required action on the part of the customer, the SMS marketing arena provides a plethora of possibilities. The customer can use a coupon, sign up for a newsletter, make an appointment, download a free e-book, or shop online. This versatility makes SMS marketing perhaps the most useful online digital advertising tool.

Excellent ROI

One of the biggest misconceptions when it comes to SMS or text marketing is that it is costly. But, in fact, it is one of the cheapest ways to reach a large part of the target market. The return on investment is better than any other form of digital marketing or advertising.

Conclusion

The next time you are crafting a robust digital advertising strategy for any brand or service, do not forget to include SMS marketing as one of the most crucial steps. Learn how SMS Marketing software on your website, makes it easy, fast, and extremely profitable.