What is SEO and How Does It Work?

Posted by Nabin Shaw on February 4th, 2020

To find the best SEO company in any city has become easier and easier.  If you've spent much time on the internet in the last decade, you've probably at least seen the acronym before. SEO: What exactly does it mean and what do SEO Companies do?

Making money on the internet is becoming increasingly common. That means one thing: stiffer competition. No matter what you're doing online - running a storefront, writing articles or a blog, etc. - you need to draw traffic to your wares before you can start profiting. But how are web surfers guided to specific sites?

Search Engine Optimization is the act of generating and updating an index of search engine results that have been choreographed by bots. These bots need to have some understanding of a given website's content before they can affect this kind of restructuring.

Despite how powerful social media platforms have become over the years, they still don't get as much traffic as Google. Sites like Twitter tend to continually make space for new hot topics to occupy, almost like a content mill will users as the laborers. Google, on the other hand, relies purely on results. That means if you can figure out the magical formula of words to attract people to your enterprise, there's no telling how long you'll be on top of the hill - that is to say, at the beginning of the search results.

The Components of SEO

SEO always revolves around a few working parts:

• The Search Engine User – Someone who's using an online search engine to find answers.
• The Search Engine – The software that brings users to search for results based on their queries. Different search engines have different pros, cons, and abilities. Still, there's usually an emphasis on relevance to the original question posed.
• The Content Creator – This is where the concept of search engine bots understanding of content comes into play. Content creators develop the material that appears in search results. They use words that are popular or have a lot of buzz to reach higher rankings in the results. It's not as simple as finding the best SEO company in any city and handing over the reigns.
•  Marketing SEO isn't always straightforward and can be counter-intuitive sometimes. It can be tempting to take a word that a creator believes will bump up their ranking, and force it into their content where it doesn't fit smoothly. It won't pay to render content more difficult to read. Every SEO content marketer has at, one point or another, inadvertently forced a keyword when not required, decreasing the readability of the article and making the sentence seem a little forced.

The Importance of Backlinks

Backlinks are links between websites. When one site contains links to another site, this link is an example of a backlink. These backlinks can help you bolster your ranking. Still, it's essential to link websites that are respectable and vital/relevant to your content. Otherwise, they might have the opposite effect.

Consistency is Key

You'll need to conduct plenty of research, but no matter what topics your content covers, you should be able to find keywords that are demonstrated to attract more attention than synonyms that might be acceptable to use, but don't have the same pull on people. Be creative and use every resource available. Google has analytical programs that can provide insight as to the most widely searched terms and phrases.

Find what's working for other content creators and mirror them as much as you can within reason. What works for some may work for others. You can use Google to find the best SEO company in any city if you need to delegate tasks. Employing SEO to boost your rankings is a surefire tactic to raise your level of traffic.