What is the Role of Marketing Automation in the B2B Landscape?

Posted by Kristin on February 4th, 2020

Automating mundane and repetitive tasks is the order of the day for companies that want to leverage creativity, problem-solving, and cognitive intellect of its workforce. Not long ago, the populace believed automation would replace humans. Today there isn’t the dearth of evidence to prove that automation would, in fact, enhance humans.

The same applies in the realm of B2B marketing. Marketing Automation will not replace marketers, but will instead help them in streamlining and enhancing specific activities. Marketers, therefore, will spend more time in handling demanding concerns.

Let us try to understand, based on the infographic that follows, how Marketing Automation will impact the B2B landscape.

Original Source: Role of Marketing Automation in the B2B Landscape