What is a digital signage display

Posted by sere on February 11th, 2020

Digital Signage Dispaly is a new media concept, which refers to a multimedia professional audio-visual system for releasing commercial, financial and entertainment information through large-screen terminal display equipment in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where people gather. It aims at a specific physical place, a specific period of time for a specific group of advertising information broadcast characteristics, so that it has the effect of advertising. Abroad, it is also referred to as the "fifth medium" alongside paper media, radio, television and the Internet.

With the development of modern science and technology, it is difficult to change the static advertising sign once a few days or even a few weeks to meet the needs of enterprises, and can not bring the audience more deeply the "brand impression". With the integration of network and multimedia technology, the new generation of digital signage display is releasing and processing information in the form of media, presenting greater vitality with dynamic images and interactive functions.

As a professional display equipment provider, eitel's digital signage has been widely used in catering, finance, telecommunications, hospitals, stores, supermarkets, hotels, public places and other fields, bringing more opportunities for various industries.