How Progressive Web Apps Can Help Your Business in the Fitness Industry Flourish

Posted by Thomas Shaw on February 12th, 2020

A study on effectiveness of fitness apps found that nearly three-quarters of current app users were more active compared to under half of non-users and past users. The easier it is for people to keep track of their diets and workouts, the more motivated they are to show up to the gym on a regular basis. For gym owners and fitness companies in the digital age, the ease and user friendliness of the applications associated with theirbusiness may be the missing piece they’ve been searching for. Get more information about Transparsoft

Health tech and fitness apps in general can provide the extrinsic motivation that some people requireto stick to their diet and fitness goals. The problem is that these days, there’s an app for everything. People no longer have the space on their home screens for a ton of different apps. Which is where progressive web applications swoop in and save the day. PWAs are a hybrid between mobile applications and websites. They can be accessed from a web browser, but still employ many of the features that we have come to know and love with a mobile app.

Advantages of PWAs Compared to Apps and Websites

So, they sound great, but why choose a progressive web app over a classic website or mobile app? PWAs boast a whole host of advantages when compared to their counterparts. In addition to being overall more user-friendly and providing a smoother user experience, PWAs also come with lower development costs, fast installation, and better performance. Since PWAs are accessed directly from a web browser, users never have to visit an app store to download or update the app. Also, thanks to caching, PWAs can be accessed while offline, which can obviously be useful when an internet connection is not available.

The research on the numerous benefits PWAs provide to companies is staggering. According to the AppInstitute, progressive web apps deliver a 68% increase in mobile traffic, a 78% increase in sessions, and a nearly 43% decrease in bounce rate. In other words, PWAs are inherently more effective at engaging and retaining the attention of users. As you can imagine, this equates to more revenue and therefore higher ROI for companies who choose to use PWAs in lieu of native apps or websites.

The Fitness Industry and PWAs

Digital workouts, online registration, online diet charts, and cost-effective branding and promotions are among some of the functions that can be formatted into a PWA to enhance your customers’ fitness experience and commitment. The ability to track daily activities is a massive key to success when it comes to fitness and motivation. Having the ability to keep up with workouts and diet all in one easy-to-use app experience simplifies and organizes the process for customers and users.

Having workouts at their fingertips increases the likelihood of getting a workout in even on those days when it’s impossible to make it into the gym, which aids in motivation permanency and therefore customer retention for your company. Branding and promotions help generate new leads and bring in new business but can be pricey through other avenues. The good news is they are much more cost-effective through a PWA.

Professional Development

As outlined above, progressive web applications can reduce costs in app development and upkeep and increase revenue and customer retention. Similar to their website and mobile app counterparts, PWAs require expert-level knowledge to develop. In order to be sure that you and your customers are getting the most out of your PWA, make certain that you hire an expert who has experience with progressive web apps to handle creating yours.

Ready to change your business and expand your bottom line by deploying a progressive web app for your business? Contact Transparsoft for custom progressive web application development at www.transparsoft.com