DETAILS ABOUT THE DIGITAL MARKETING COURSES OFFERED IN INDIA

Posted by priyankaravilla on February 15th, 2020

INTRODUCTION

In our world today, there are so many people with so many different talents and with this, more and more new professions are rising. Digital marketing as a profession or part-time use by youth is emerging as a trend. 

WHAT IS DIGITAL MARKETING?

In simple terms, it is the best use of the technology available which can now be used for promoting and marketing your product. This is a platform where people can easily promote their business online to achieve more sales.

Components or the required materials for digital marketing include the internet, mobile phones, display advertising, and other digital mediums. It includes various fields, some of which include: Social Media Marketing, E-commerce, E-mail Marketing, Graphic designing, SEO (Search Engine Optimization), and SEM (Search Engine Marketing).

ELIGIBILITY

There are no particular properly-defined criteria to be eligible. ‘No minimum qualifications' are required for entry into the field of digital marketing. What is more important is that people should have an interest in developing this area. No special study or subjects are used for digital marketing. The basic requirements include having the basic knowledge of using the internet and computers/mobiles. 

There is no need to attend any sessions or workshops for this. Anybody can share an interest. There is training for this, but the goal is to provide basic knowledge of marketing and help others acquire the required skills.  A lot of information is available online and if you are a person who believes in self- learning, then you have ample amounts of resources and materials available online. It’s your decision whether to choose this path or not. It is beneficial for students, IT professionals, businessmen and many more.

MARKETING COURSE OFFERED IN INDIA

Course formats: online and offline

• Certification courses (UG & PG)

• Bachelor’s degree courses

• Master’s degree courses

• Professional diploma (UG & PG)

• Certification courses:   1. Certified DM master course

                                          2. Certification program in DM

                                          3. Online marketing and certification training 

• Diploma courses:          1. Professional diploma in DM

                                          2. Professional diploma in SEM and SEO

• Bachelor’s degree:        1. BBA in DM

• Master’s degree:           1. MBA in DM

Medium for training includes online videos, lectures, tests and guides.

DURATION

The duration depends totally on the nature of courses offered. Some institutions or training providers measure in 'hours' and some in 'weeks' and some even offer such courses for 3-12 months. Basically, they provide you the training until you are willing to learn more.

COURSE FEE

Fees are not fixed for any of the courses. It depends on the level of services offered by the institution or sessions attended by you. An approximate cost may be between 25K-40K.

CAREER OPTIONS AVAILABLE

• Entrepreneur

• Freelancer

• Professional Data Analytics

• Marketing Consultant/ Strategist

• Web Designer

• Content Manager

• Social Media Expert

CONCLUSION

Digital marketing is a very beneficial field to pursue and has made the best use of the technology available. It has contributed to the expansion of businesses which has ultimately contributed to the growth and development of businesses and the economy of India. 

You can enroll yourself in Digital Marketing Courses in Bangalore offered by ExcelR.