Understanding mistakes by evaluation is the best way to improve

Posted by Brody Lukas on February 21st, 2020

To make any conversation interesting is to begin with experiments, because experiments lead to pattern recognition which gives us the substantial data to make the said experiment a success such as CEO evaluation.
 
Recently a newly developed aspect of conversion optimization was discovered, which was reached to the conclusion by conducting 1000 experiment out of 448 were comparable. These experiments provided the top three principles that win in every A/B testing.
 
1) Give people a relevant reason to buy: don’t give the customer silly enticement of free shipping or free return, that is like when selling a raincoat you say well it’s waterproof, no customer will buy if you give them impractical reasons, you are supposed to give them relevant, substantial reason which has a serious impact on them like talk about the environment, ecology.
 
2) Combine herding + scarcity: Customer will never realize the issue of scarcity on their own you need to play psychological experiment like, high demand, good product the price is steady now may go up tomorrow or buy now and no delivery charges.
 
3) Make people feel good as soon as it gets tough: when we say tough it’s the checkout step, the time when money is slipping from customer’s hand, this is a painful step for them. So, this is the time to reaffirm and appreciate the customer’s choice.
 
After comparing all the results from the board self-evaluation we learn a lot about human behavior and the principles behind them, and it makes perfect sense that these experiments were a success because ultimately conversion optimization is about changing customer’s behavior. And the good thing about these principles ar that one can always scale them, measure them and then apply them to other situations and get results.
 
Now, of course, this is not an exhaustive list of principle to follow, one can always build your own system to find a principle. Talking about conversion optimization and looking at the present world we recognized the latest myth going crazy popular among huge business i.e. the famous “Digital Transformation”. People are investing in tonnes of money to get an expert digital transformation team.
 
Some of the popular digital transformation news headlines involved:
 
* “Mckinsey helps AXA to implement an Agile Organisation”.
 
* “Siemens is driving digital transformation with 10 billion”.
 
* “Herts sues Accenture for 32 Billion loss in redesign project”.
 
Let’s take the case of Siemens, who has recently spent 10 billion dollars on digital transformation for understanding customer behavior. If a company spends 10 billion they must be a matter of customer behavior. But sadly that is not the case; they depicted the perfect example of money not well spent because their customer experience was ghastly.

Brody Lukas is the author of this website and writes articles for a long time. To know more about CEO Evaluation and Board Self-Evalutaion please visit the website.

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