Here’s How You Can increase Hotel Occupancy in Low Season

Posted by Websrefresh on February 24th, 2020

Peak season, undoubtedly, is the best time for hoteliers to achieve full occupancy at hotel. During this period, you will not only enjoy great demand, but you can also have an influx of guests. However, you will get an idea that this situation will change very soon. Thereafter, you have to do a lot of struggle to catch the attention of your guests and get maximum hotel occupancy. Nevertheless, it is a harsh reality and every hotelier has to face it every year. So, if you want to avoid yourself from this situation, then you should have a good understanding of your low and peak season. Besides, you should devise the best strategies to prevent your business from any loss.

Create Special Offers/Discounts

Today, there are numerous travelers who love to go to a holiday destination during off-season months because they are less crowded. To draw the attention of such customers, you can create special discounts/offers on your room charges and boost occupancy. Also, you can even provide special offers for groups, families and even business travelers. Using loyalty programs is also the best way to attract more people during low/mid-season.

Organize Events/Activities

Organizing events is also the best way to attract the potential guests. If we talk about low season, people don’t have much to do. During this season, you can host your own events such as local food fest or sponsor a popular event.

Keep your Prices Lower

It is the fact that an empty room is not good. So, if you drop the prices of your rooms a little bit, then you can attract the guests. Don’t forget to send this alert to your customers through email. Also, mention it on your website too. Use this strategy to increase your hotel occupancy rate.

Know Your Customers

Once you know the low season of your location, you should look out for the best solutions to a downturn. For example, if off-season is just because of winters, then you can target hikers, winter sports enthusiasts and business owners.

Hope above tips will help you to get higher hotel occupancy in low season!

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